AMAZON OLV, INSTACART SHOPPABLE ADS, TRADE DESK ACQUISITION & MORE
Happy Wednesday, friends!
January was packed with big moves in retail media, and it’s only getting better from here. Let’s break down what’s new and what you need to know.
Want a behind-the-scenes look at how we structure campaigns, analyze accounts, and do our reporting? I’ll be covering it all at Amazon Seller Week, hosted by JungleScout. Sign up here!
Key Retail Media Updates ?? ?
Amazon DSP now automatically includes first-party inventory across Amazon.com, Grocery, Fire TV, Alexa, IMDb, Twitch, and more, simplifying campaign management and maximizing reach.
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Advertisers can now set automated bid increases for high-traffic events, ensuring you capture more sales without constant manual adjustments.
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Instacart lets brands make social media video ads instantly shoppable, driving conversions directly from YouTube and Meta ads.
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Amazon’s ad business grew 18% YoY, outpacing its overall growth and hitting a $69 billion run rate.
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The Trade Desk is boosting programmatic ad performance by acquiring Sincera, enhancing data transparency and ad value assessments.
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Must-Reads ????
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Lance Pacheco , from our team, has broken down Instacart giving you an overview to all the different ad types and targeting options.??
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In this video I tackle some of the biggest misconceptions with Amazon DSP and its true capabilities.
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If not, listen in on this previous episode as Dustin Wassner & Justin Nuckols reveal how you can and should be tapping more into AMC.?
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Our very own, Emery Robbins & Rob Wiltsey ( VideoFresh? ) will be diving into Amazon Online Video (OLV) and how it helps brands dominate the top-of-funnel.
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Check out one of my recent post on some of the top insights on improving your SBV ad performance.