Amazon News: Walmart’s Shift, PPC Strategies & Faster FBA Check-Ins
Hey Fellow Amazon Sellers,
Another week, another set of critical updates and expert tips to help you stay ahead in the e-commerce game. From shifting marketplace dynamics to must-know seller strategies, here’s what you need to know:
News
American Sellers Are Losing Walmart to China Too
Chinese sellers now make up nearly half of Walmart’s new marketplace additions, mirroring Amazon’s trajectory where over 50% of sellers are based in China. In 2024, 41% of new Walmart sellers came from China, up from just 16% in 2023, giving them a growing presence on the platform.
U.S. sellers face challenges as Chinese merchants leverage structural advantages like tax benefits, lower regulatory costs, and aggressive competitive tactics. While policy changes, such as the potential suspension of de minimis trade rules, could help level the playing field, Walmart’s marketplace is rapidly shifting in favor of international sellers.
Beyond Amazon: The Rise of Niche Digital Platforms and What It Means for E-Commerce
Niche digital platforms like Etsy, Farfetch, and ThredUp are gaining traction by offering specialized, community-driven shopping experiences that Amazon struggles to replicate. Consumers are moving toward platforms that provide authenticity, personalized discovery, and ethical sourcing, creating new opportunities for brands that cater to these values.
For Amazon sellers, diversifying beyond Amazon can help build brand identity, increase customer loyalty, and leverage retail media networks for targeted advertising. The future of e-commerce will favor brands that balance Amazon’s reach with the deeper engagement and trust found on niche platforms.
The Hidden Costs of Traditional E-Commerce: Small Businesses Struggle to Keep Up
Rising e-commerce fees are squeezing small businesses, with Amazon now retaining over 50% of sellers’ revenue through increased fulfillment, storage, and advertising costs. With growing competition and a shift toward lower-priced products, many sellers are struggling to maintain profitability while keeping up with platform demands.
Open Commerce solutions are emerging as an alternative, offering predictive analytics, dynamic pricing, and personalized shopping experiences to help small businesses optimize operations and improve margins. As e-commerce evolves, sellers must explore new technologies and alternative platforms to stay competitive in an increasingly challenging marketplace.
USA Manufacturing is Making a Comeback for Amazon Sellers
Jon Derkits highlights data from Jungle Scout’s 2025 State of the Amazon Seller report, showing that U.S. sourcing has increased by 97% year-over-year, while sourcing from China has dropped by 30%. This shift suggests that more sellers are turning to domestic suppliers, likely due to rising tariffs, supply chain disruptions, and geopolitical concerns.
For Amazon sellers, this trend could mean improved shipping times, better quality control, and reduced reliance on international logistics. As sourcing patterns continue to evolve, sellers should evaluate whether U.S.-based manufacturing aligns with their long-term strategy.
Seller Tips & Tricks
How to Remove Negative Feedbacks and Reviews on Amazon
Managing negative reviews and feedback on Amazon is crucial for protecting your seller reputation, maintaining Buy Box eligibility, and ensuring strong conversion rates. This guide explains how sellers can request feedback removal through Amazon’s Feedback Manager, contact buyers professionally to resolve issues, and publicly respond to criticism to demonstrate good customer service.
Amazon allows feedback removal only if it violates specific guidelines, such as containing obscene language, personal information, or being unrelated to seller service. Proactively managing feedback and using tools like Seller Assistant can help sellers maintain high ratings and avoid reputation damage.
How One Amazon Seller Cut FBA Receive Times from 24 Days to 4 Days
Scott Needham highlights how one Amazon seller reduced their FBA receive times from 24 days to just 4 days by switching from drop trailers to live unloads. Drop trailers leave shipments sitting in fulfillment center parking lots until Amazon processes them, causing delays, stockouts, and cash flow issues.
Live unloads, on the other hand, bring inventory directly into circulation, drastically cutting down wait times. Needham advises sellers to check with their 3PL or logistics team to prioritize live unloads for faster inventory processing and improved sales continuity.
Why Amazon Sellers Should Use Credit Cards for Business Expenses
Corey Ganim argues that avoiding credit cards, as advised by Dave Ramsey, is a mistake—especially for business owners. In 2024, Ganim earned $42,000 in tax-free cash back simply by putting all business expenses on rewards credit cards.
He highlights top credit card options for Amazon sellers, including Capital One Spark and Chase Ink Business Premier, which offer up to 2.5% cash back on large purchases. By leveraging credit cards responsibly, sellers can maximize rewards and boost their bottom line without taking on unnecessary risk.
PPC Pro | Amazon Advertising Specialist
Effective Amazon PPC strategies are essential for maximizing ad performance, reducing wasted spend, and increasing profitability. This guide provides expert insights on Sponsored Products, Sponsored Brands, and Sponsored Display ads, helping sellers refine their keyword research and bidding strategies.
By optimizing PPC campaigns with data-driven tactics, sellers can improve visibility, lower ACoS, and scale their businesses efficiently. Leveraging advanced techniques in Amazon advertising ensures long-term growth and a competitive edge in the marketplace.
Product Page Generator: Amazon Listing SEO Writer
Optimizing Amazon product listings is crucial for visibility and conversions, and using AI-powered tools can make the process more efficient. This product page generator helps sellers craft SEO-optimized titles, bullet points, and descriptions to improve rankings and attract more buyers.
By leveraging AI-driven keyword research and content structuring, sellers can ensure their listings stand out in Amazon’s competitive marketplace. Implementing these strategies can lead to higher click-through rates, better organic rankings, and increased sales.
Video of the Week
Amazon Set to Surpass Walmart in Revenue for the First Time!?
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Stay informed, stay competitive, and keep pushing forward!
God Bless,
Todd Welch
Amazon Seller School