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Amazon News: TikTok Shop To Compete with Prime Day (July 16-17), Amazon Plans to Launch Discount Store, And More [Free Amazon STV Guide Included]
3 Biggest Ecom Developments Discussed at Cannes Lions
Cannes Lions highlighted three pivotal trends that savvy brands must embrace: the fusion of AI and retail media to deliver hyper-personalized, cookieless advertising experiences; the meteoric rise of retail media as a transformative force reshaping business models; and the maturation of generative AI from initial hype to practical applications that enhance advertising efficiency and creativity.
Amazon Announced 2024 Prime Day Dates As July 16-17?
Amazon's 10th Prime Day event will take place from July 16-17, 2024, offering Prime members exclusive access to millions of deals across various categories. Members can prepare for the event by setting up deal alerts, requesting invitations for popular products, and enjoying convenient delivery options.
TikTok to Compete with Amazon Prime Day Through Its Own July Sale
Starting July 9, TikTok Shop will offer sales on thousands of items, including clothing, beauty products, books and decor.?The announcement comes just two days after Amazon revealed that its annual Prime Day mega sale will take place on July 16 and 17 this year.?The social media platform first introduced the TikTok Shop in September 2023 as an in-app shopping experience.
Amazon Plans to Launch Discount Store in Bid to Fend Off Temu and Shein
Amazon hosted a closed-door event for sellers in China, where it presented plans for a new budget storefront that features low-cost apparel, home goods and other items. The storefront would directly compete with Temu and Shein, two emerging e-commerce sites with ties to China that have grown in popularity in the U.S.?It’s unclear when Amazon intends to debut the storefront, but the presentation notes it will start accepting products this fall.
Amazon Becomes 5th U.S. Company to Reach $2 trillion in Stock Market Value
Amazon has joined the exclusive $2 trillion club, with its stock gaining 52% in the past 12 months, driven largely by enthusiasm for the company's significant investments in AI across its cloud computing unit AWS, retail business, and advertising. Despite challenges such as layoffs and an FTC antitrust lawsuit, investors remain bullish on Amazon's future, recognizing its potential to be a major player in the AI revolution and drive substantial growth.
McDonald's, Walmart on the ROI Upside of Creative Paths to Purchase
The fusion of creativity and commerce, exemplified by Walmart's shoppable rom-com series and McDonald's viral Grimace Shake campaign, represents a paradigm shift in marketing where brands leverage data-driven insights to create culturally relevant, engaging customer experiences that drive measurable business outcomes.
We're excited to share that Envision Horizons' Streaming TV (STV)?Guide?was featured at Amazon Port!?
Inside the?guide, you'll discover:
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Post from Laura Meyer :
Want to know how to reach the same shoppers that made Prime Day 2023 a success for your brand?? Here's one way you can do that with the power of AMC & DSP. Our goal with each & every brand we work with is to find custom solutions that work with your brand to drive incremental sales.
By collaborating closely with our clients, we tailor our initiatives to maximize sales based on historical data and future goals. This is how we achieve outstanding results together!?
Post from Amazon Ads Partners :
Image generator is now available in North America and parts of Europe.
With the AI-driven image generator (beta) tool advertisers can rapidly and easily create custom lifestyle images for Sponsored Brands and Sponsored Display campaigns at no additional cost. Providing this tool in new locales opens the possibility for brands of all sizes to create as many campaign-ready assets as needed.? ? Advertisers cite creative as the biggest challenge to launching successful campaigns. Here are the key benefits to using image generator:
No expertise needed: Build cost-free and effective ads without technical or design experience.
Faster time to market: With just a few clicks, you can generate lifestyle creative, and then refine them with short text prompts and themes. Easily save your creations to your creative assets library to streamline the campaign process.
Optimize creative performance: With AI-generated images, you can create thousands of variations to quickly test and learn which creative drives stronger engagement and better ROAS.
Start generating images: https://ads.amazon/4eAfSUC
Post from Jeffrey Cohen :
The Cannes Lions International Festival of Creativity is over. For those who could not attend, here is my recap of the event. GenAi and Culture led the way in a new Retail Media world. For me, Cannes 2024 included over 26 meetings, 4 podcasts, and 2 stage presentations.??
Check out some of the highlights including a list of 14 podcasts that were created at Amazon Port. The Amazon Ads Partners were in full effect, providing insights into presentations and other activations across the beach.?
Post from Michal Kouril :
Google Ads is giving us more visibility in the Search Terms report +9%?
As someone who works with search data daily, I know how common it is for users to misspell words.?For instance, there are at least 1.5 million ways to misspell "YouTube" on Google Search!?While Google Ads has always been good at matching these misspelled queries to the correct keywords, many didn’t meet the "privacy thresholds" to show up in our search terms report.? But now, misspelled search queries are being reported along with their correctly spelled versions.
This change means that, on average, 9% more search terms, previously hidden under "Other" due to misspellings, are now visible to us.??
Personally, I think this is a significant improvement. It provides us with more comprehensive data, leading to better insights and, ultimately, more effective campaigns.