Amazon News: Takeaways from Amazon's Earnings Call, Initial Reactions to Prime Video Ads, Prime Day Deadlines, FBA Fees, and More...
Advertisers Share Early Reactions to Amazon Prime Video Ads
Amazon's Prime Video ads are having early success with advertisers. Amazon is winning over advertisers with generous price incentives and sponsorships. However, some think its prices are still too aggressive given soft ad demand.
Amazon Q (The Gen AI-Powered Assistant) Now Available
AWS has launched Amazon Q, a generative AI-powered assistant that accelerates software development. It can generate accurate code, test, debug it, and perform multi-step planning and reasoning. Amazon Q leverages companies' internal data to summarize, analyze, and engage in dialogues about that data, helping employees get answers across business information more easily. The aim is to transform how developers implement new code from requests and engage with enterprise data.
Amazon's Prime Delivery Speeds Are Faster Than Ever
Amazon announced that it delivered over 2 billion items the same day or next day to Prime members during the first three months of 2024, breaking its record for 2023 and stating that almost 60 percent of Prime orders were delivered the same or next day in 60 major U.S. metropolitan areas. The company has been investing billions into its own fulfillment operations with planes, trucks, drones and robots to enable faster one-day-or-less deliveries and rival shipping carriers like FedEx and UPS.
4 Key Takeaways From Amazon's Earnings Call
Amazon is optimistic about AI, with over 100,000 sellers using its generative AI tools. Executives expect AI investments to pay off long-term, despite initial costs. They see ads on Prime Video as a promising revenue stream based on early positive response. Amazon has regionalized its storage network for faster deliveries and foresees AWS revenue growth from AI applications and enterprise cloud adoption.
Amazon Marketing Cloud (AMC) is a powerful tool that enables brands to achieve highly targeted personalization, resulting in superior returns across all stages of the marketing funnel. By leveraging AMC to build custom audiences and gain a comprehensive understanding of the customer journey, brands can gain a significant advantage over competitors who rely on less sophisticated tactics.?
Flexible Shopping Insights is a powerful feature within AMC that provides access to information about organic purchasers. By using Flexible Shopping Insights, advertisers can include organic customer interaction data in their AMC analysis and custom audiences- check out Envision Horizons' free resource to learn how.?
Post from Hymie Zebede :
Prime Day Deal Deadline Alert!?The clock is ticking: Submit your deals by May 3rd (Tomorrow). Head over to your Seller Central "Deals Dashboard" to see which products qualify. Remember, FBA deal inventory needs to arrive in FBA by June 20th.?
Prime Day is more than a one-day sales event. It's about brand building.?Think beyond short-term profits and view Prime Day as an extension of your TACOS strategy. Many brands have leveraged Prime Day deals to achieve significant results, boosting Brand Search Ranking (BSR) and generating a wave of organic placements and reviews. Focus on building long-term brand momentum, not just immediate profit margins.
Post from Daniel Tejada ?? :
Best practices for driving external traffic to Amazon listings include TV, radio, direct mail, paid social, email marketing, influencers, etc. Track and A/B test these efforts using unique landing pages, promo codes, or Amazon's beta attribution. Driving external traffic can impact organic ranking through increased sales velocity, using "super URLs" with keywords, and generating more reviews from new buyers. Consider this investment for review generation, increased sales velocity, and targeting super URLs. Track and optimize based on performance.
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Post from Julia Malachowski :
Attention Amazon Sellers! ?? Amazon has announced significant updates regarding the FBA low-inventory-level fee. Here's what you need to know:
Post from Prem Gupta :
Amazon has introduced a new Price Discounts tool, allowing sellers to offer discounted prices on limited quantities. This tool aims to help sell through inventory and increase sales for up to 30 days.
With the Price Discounts tool, you can accomplish the following:
?Run Price Discounts globally by choosing the Amazon store to offer your discounted prices. ?Set a limit on the number of days and on the number of discounted units to offer before your discounted price reverts to its regular price. ?Gain insight into performance globally with options to view performance by region, by Amazon store, and by ASIN. ?Help increase sales and reduce excess inventory of seasonal products and perishable items during specific time periods.
TikTok Shop Tops 500,000 US Sellers After 2023 E-Commerce Launch
TikTok reported that more than 500,000 merchants were selling to US users on its app at the end of 2023, more than double the number from three months earlier.?Worldwide, TikTok’s e-commerce platform had more than 15 million sellers in December, adding more than 6 million in the second half of the year.
Are Brands Worried About a TikTok Ban?
Glossy's Beauty Debrief discussed the potential impacts of a TikTok ban in the U.S. on beauty brands, the struggles faced by legacy brands like The Body Shop and L'Occitane, and the future of Beautycounter after its founder bought back the brand from foreclosure.?
Brands on TikTok Shop Face Increased Fees
TikTok is increasing the fees it charges sellers on its TikTok Shop platform, from 2% last year to 6% currently and eventually 8% by July, while also reducing subsidies and incentives that initially attracted sellers. This is forcing brands and merchants on TikTok Shop to either absorb the higher costs or pass them onto consumers through price increases, at the same time that TikTok's future in the U.S. remains uncertain due to potential bans or forced sales.
Why Rare Beauty and TikTok Shop are Partnering on an IRL Pop-Up
Rare Beauty, founded by Selena Gomez, is partnering with TikTok Shop for an in-person pop-up event in Los Angeles, leveraging their strong relationship built through Rare Beauty's success on the TikTok platform. This collaboration includes a preceding "Super Brand Day" promotion where Rare Beauty took over TikTok's search experience to drive awareness and sales for its Soft Pinch Luminous Powder Blush launch.