Amazon News: Seller Protection, TikTok Updates & Advertising Expansions
Hello Fellow Amazon Sellers,
Welcome to another insightful edition of our weekly newsletter! This week, we’re diving into important updates that can impact your selling strategies, from changes in ad tools to handling returns effectively. Let’s get started!
News
Amazon’s New Customer Journey Analytics
Isaac Gross highlights Amazon’s latest addition to the Brand Analytics dashboard: Customer Journey Analytics, a powerful tool for sellers. One notable feature allows sellers to identify shoppers who added items to their cart or wish list but didn’t complete a purchase, enabling retargeting through AMC custom ads.
This update reflects Amazon’s commitment to providing data-driven tools to sellers, helping them optimize strategies and boost conversions. Gross emphasizes that turning these insights into actionable steps will be key to success in 2025.
New Product Title Requirements Effective January 21, 2025
Amazon is implementing new product title requirements to improve listing clarity and enhance customer confidence. Titles must now be concise, with a maximum of 200 characters, and avoid special characters or repetitive words unless part of the brand name.
Sellers with non-compliant titles will receive suggestions from Amazon, with 14 days to adjust before Amazon automatically updates the titles. These changes aim to standardize listings and provide a better shopping experience while keeping listings active during the transition period.
eBay Listings to Appear on Facebook Marketplace
eBay sellers can now reach a wider audience as their listings may appear on Facebook Marketplace, thanks to a new partnership between eBay and Meta. This collaboration aims to enhance visibility and sales by leveraging Facebook’s user base, although some speculate it is motivated by Meta’s legal challenges with the European Commission over competition concerns.
Sellers with accounts in good standing will have their listings featured based on factors like shopping trends and listing quality. While buyers will be redirected to eBay to complete purchases, questions remain about potential fees and how this partnership might evolve to include other platforms like Shopify or Etsy.
TikTok Appeals to Trump to Avoid US Ban
TikTok is attempting to leverage President-elect Donald Trump’s popularity on the platform to avoid a U.S. ban set to take effect on January 19 unless the app is sold to a U.S. company. Trump, who has expressed support for TikTok due to his personal success on the app, has filed an amicus brief to delay the deadline, though approval remains uncertain.
If the ban proceeds, TikTok may temporarily disappear from U.S. app stores but could return after the Trump administration negotiates a potential deal. For sellers leveraging TikTok for e-commerce, this situation underscores the platform’s uncertain future and the importance of diversifying sales channels.
Amazon Expands Ad Business by Letting Retailers Use Its Ad Tools
Amazon has unveiled the Amazon Retail Ad Service, enabling retailers to use its ad technology to run targeted ads on their own online stores. This service offers customizable ad placements, reporting tools, and contextual relevance, promising a more engaging shopping experience for consumers.
While initially available only in the U.S., this move could attract more retailers and give Amazon access to valuable data to refine its ad prediction technology. For Amazon sellers, this development highlights the company’s growing dominance in digital advertising and offers insights into how its ad ecosystem may evolve.
Amazon Seller Reveals the Shocking Reality of Customer Returns
Rebecca Martinez, a full-time Amazon seller, shares her experience with incorrect and fraudulent customer returns, revealing how some buyers return entirely different items to exploit Amazon’s automated refund process. While Amazon provides tools for sellers to report and resolve these issues within 24-72 hours, Martinez highlights the frustration and time lost dealing with these cases.
Despite these challenges, Martinez praises Amazon for empowering individuals to create their businesses but emphasizes the need for the platform to offer greater support to sellers. Her story resonates with other online retailers, sparking widespread discussion about the impact of dishonest returns on small businesses.
Seller Tips & Tricks
领英推荐
What TikTok’s Algorithm Can Teach Amazon Sellers
TikTok’s algorithm thrives on engagement, personalization, and adaptability, offering valuable lessons for Amazon sellers. By prioritizing user interaction, leveraging influencers, optimizing product discoverability, and adapting quickly to trends, sellers can enhance their performance across platforms.
Amazon sellers can use these strategies by creating compelling visuals, incorporating trending keywords, and fostering customer engagement to align with TikTok-inspired tactics. This multi-platform synergy is key to maximizing e-commerce success in 2025 and beyond.
Video of the Week
Amazon vs. Temu: Pricing Battles, Hardball Tactics, and the Future of eCommerce
Strong Opinions
Repurpose Dormant Listings to Maximize Review Value
Steven Pope advises Amazon sellers to repurpose dormant product listings rather than delete them, leveraging their accumulated reviews as valuable business assets. Instead of starting from scratch, sellers can launch new products under the same ASIN or SKU, capitalizing on the existing reviews to boost credibility and sales.
This strategy works best when replacing a listing with a similar product to maintain relevance and compliance. With reviews estimated to hold a value of $15 each, utilizing them effectively can significantly enhance business growth.
Amazon Is No Longer a Retail Site for Customers but a Service Platform for Its Sellers
Amazon has evolved from an online retailer into a comprehensive service platform that prioritizes offering tools and services to its third-party sellers. The company now generates more revenue from services like advertising, cloud computing (AWS), and logistics than from direct retail sales, effectively shifting its focus toward supporting sellers with a suite of integrated services.
For Amazon sellers, this transformation means greater access to resources that can enhance their business but also increase their dependency on Amazon’s ecosystem. As competition from platforms like Temu intensifies and regulatory scrutiny grows, sellers need to understand how Amazon’s changing business model could impact their strategies and operations.
Featured Services and Software
RevSeller
RevSeller is an essential plugin that simplifies my product research on the Amazon US market. It allows me to swiftly assess the profit potential of a product and decide if it’s worth selling. With its valuable insights, I can instantly see the number of competitive sellers, the current sales rank, and historical price and sales rank averages. While it is exclusively designed for the Amazon US market, it has become an indispensable tool in my selling arsenal.
Seller Snap
Is your current repricer causing price tanking? Optimize your Amazon store with profit-driven algorithms that ensure you secure your fair share of the Buy Box while maximizing profits. Outsmart the competition with Seller Snap’s advanced repricing solutions. Start your 15-day free trial today!
Top Upcoming Amazon Events
I hope these updates provide valuable insights to grow your Amazon business. Stay tuned for more exciting news next week.
God Bless,
Todd Welch
Amazon Seller School
Great resource!
I Convert Browsers into Buyers for Amazon Brands by Making Creative Copies and Captivating Imageries| |Amazon SEO Listing Optimization| |A Plus Content Manager|
1 个月For Customer journey analytics the top search terms it shows I'm actually using those in optimizing listings and see how it performs in boosting organic ranks and sales potential. Thanks for sharing detailed updates.