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Amazon News: NBA Rights, AI Chips, and How bareMinerals Used AMC to Target Organic Shoppers [Case Study Included]
NBA Signed New 11-Year Media Rights Deal with Disney, NBC and Amazon
Amazon Prime Video has secured a major portion of the NBA's new 11-year, $76 billion media rights deal, including Friday night games and the in-season tournament. This expansion into premium sports content could increase Prime Video's subscriber base and engagement, potentially offering Amazon sellers and brands new advertising opportunities and a larger audience for their products.
1% of U.S. Amazon Sellers Sell Outside the Continent
Despite Amazon's efforts to promote cross-border e-commerce, less than 1% of U.S. Amazon sellers operate outside North America, with most sticking to the U.S. market. While Amazon's international marketplaces collectively match the size of its U.S. operation, sellers face challenges in expanding globally, including increased competition and lower traffic shares in smaller markets.
Amazon Racing to Develop AI Chips Cheaper
Amazon is developing its own AI chips to compete with Nvidia, aiming to offer customers cheaper alternatives for complex calculations and data processing in its cloud business. The company's efforts, which include its Graviton, Trainium, and Inferentia chips, are part of a strategy to reduce reliance on costly Nvidia processors and potentially offer up to 50% improved price performance in some cases.
TikTok Looks to Relaunch Its European In-Stream Shopping Push
TikTok is relaunching in-app shopping in Spain and Ireland, aiming to expand across Europe in 2025. With 15 million sellers already on the platform, this move could create new competition for Amazon sellers in Europe, though TikTok's recent shopping events have underperformed compared to Amazon's Prime Day.
The Power of Organic Targeting: AMC Case Study
Envision Horizons leveraged Amazon Marketing Cloud (AMC) to target organic shoppers for bareMinerals, resulting in impressive ROAS metrics and expanded audience reach. By focusing on "organic 90-day buyers" and tailoring their strategy, they demonstrated the power of personalized targeting in driving full catalog exposure, increasing sales, and outperforming traditional lookalike audiences.
Post from Laura Meyer :
I met one of the coolest working moms a little over a month ago and had the opportunity to interview her during the Cannes Lions International Festival of Creativity at the Amazon pop-up podcast studio!
That mom is Kim Chappell!
I am a "Bobbie Mom," having used their formula for combo feeding both my daughters (while running Envision Horizons.)
I love meeting the marketers and leaders behind the brands I admire!
In our conversation, we discuss the balance of being a working mom, taking risks in marketing, and Bobbie's expansion into Amazon.?
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Post from Laura Meyer :
Did you know you can use Amazon Ads to target shoppers who previously bought your product organically??You can use Amazon Marketing Cloud (AMC) to create custom audiences and cross-sell customers other products in your catalog to grow brand loyalty.
Envision Horizons partnered with bareMinerals to implement this exact strategy. The results speak for themselves:
- Peak ROAS of 38.53 - Significantly expanded targetable audience - Increased exposure & sales across the brand's full catalog
Here's how we executed this strategy:
1. Utilized Amazon Marketing Cloud (AMC) to identify organic purchasers
2. Set up a 90-day lookback window to capture recent buyers
3. Created tailored display ads showcasing complementary products
4. Implemented a test of five different ASINs 5. Optimized budget allocation based on strong ROAS performance?
This approach allowed us to tap into a high-intent audience, driving full catalog exposure and increasing basket size with additional ASIN purchases.?Envision Horizons offers customized service offerings, including an Amazon DSP & AMC package for brands looking to expand and sophisticate their Amazon Advertising investment.?
Post from Carmen Nestares :
I’m excited that Amazon’s Off to College Look Book is hitting mailboxes this week! Households with college-bound students: Be on the lookout to get advice on everything you need to style it, store it, stay focused, and make the most of it. The Look Book features 650+ must-haves from Laneige, Ugg, Clinique, Stanley, CIDER, adidas, e.l.f. and many more.?
Post from 雅诗兰黛有限公司 :
Today, Dr.Jart+ announced its debut in the U.S. Amazon Premium beauty store, expanding its reach to new consumers in the U.S.? ? “Experts in skin barrier strength, Dr.Jart+ has always been a cult favorite among in-the-know K-beauty lovers, skincare enthusiasts, estheticians, dermatologists and creators. With a presence now in the Amazon Premium Beauty store, we are bringing Dr.Jart+ to new consumers, including the many who are actively searching for Korean skincare and K-beauty trends on social,” said Cori Reinartz, Senior Vice President, Global Commercial, Dr.Jart+ / General Manager Dr.Jart+ North America.?
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