Amazon News: Millennial Amazon Shopping Behaviors, Amazon's Investment in Anthropic, The Shoppable Video Opportunity, And More
Envision Horizons' latest report offers comprehensive insights into millennials' online shopping behaviors, research methods, preferences, and responses to marketing channels like Amazon ads and PR placements. Key findings highlight the importance of competitive pricing, fast shipping, virtual try-on technology, and leveraging social media for effective millennial engagement. By understanding and adapting to these unique generational traits, brands can optimize their strategies to attract this influential consumer segment.?
This Week's Amazon & E-Commerce News:
Has the Luxury E-Commerce Bubble Burst?
Luxury e-commerce giants like MatchesFashion and Farfetch are facing financial crises, with bankruptcies and acquisitions marking a significant shift in the industry. As luxury brands navigate uncertainties, the collapse of these once-prominent players signals a broader transformation in online luxury retail.
Can’t Everyone Love The Amazon DSP Already?; A Big Year For US Ad Spend
Amazon aims to elevate its DSP to rival Google and The Trade Desk, seeking more non-endemic advertisers. Meanwhile, US ad spend is expected to increase by 5.6% in 2024, driven by digital-native marketers and ecommerce brands. The European Commission launches probes into Big Tech under the Digital Markets Act.
Amazon Loses Court Fight to Suspend EU Tech Rules' Ad Clause
Amazon's bid to suspend an EU requirement on online advertising under the Digital Services Act was rejected by Europe's top court. The Court of Justice of the European Union ruled that EU interests outweigh Amazon's concerns, emphasizing the need to tackle illegal content online.
Amazon Concludes $4 Billion Investment in Anthropic
Amazon and Anthropic conclude a $4 billion investment, solidifying Anthropic's use of AWS for generative AI development. Claude models on Amazon Bedrock demonstrate advanced intelligence, setting new standards in reasoning and vision. AWS, Anthropic, and Accenture collaborate to accelerate generative AI adoption, catering to diverse industries.
Post from Todd M. Piechowski, MPA :
NOTICE: Product Listing Ads have arrived.
MERCHANTS: If creative is holding you back from advertising products on TikTok Shop, the rollout of search based ads changes things immediately.?
WHY: Brands can create search ads (similar to Amazon's auto targeting ads) that uses catalog inputs (images & title, etc) to showcase their products throughout search.
HOW: Setup is done through the ads manager using the product sales objective and by pulling products from TikTok Shop. Targeting has some flexibility as well, which is a welcome change from Amazon style auto targeting.?
Need help launching on TikTok Shop? We can guide your strategy, including setting up these kind of ads up for you.
Post from Deividas Tokaris :
Massive advantage shopping feature just rolled out! (this could lead to a new Facebook advertising era)
领英推荐
Now, we can define engaged and existing customers using customer audiences.
This will allow us to break down traffic into 3 categories:
This feature does not give us a control mechanism to choose where Facebook will allocate the spend. However, this new update could be a stepping stone for more control.
Post from Shannon Roddy :
The sentiment of avoiding Amazon to support independent retailers isn't straightforward due to Amazon's dominance in product searches (65%-75%) and e-commerce (50%). Customers often rely on Amazon for product information and reviews, making it essential for brands to have a presence there to maintain visibility and protect their retailers. Prioritizing optimized Amazon listings and defensive advertising can ultimately benefit independent retailers in the current market landscape.
Post from Melis del Rey :
EXCLUSIVE: The Estée Lauder Cos. Dips Its Toes Into Amazon With Clinique Launch
I am delighted to announce that Clinique launched in the Amazon Premium Beauty store today, marking the first brand within The Estée Lauder Companies Inc. portfolio to open a storefront with us. I had the pleasure of speaking with WWD about Amazon’s collaboration with Clinique, the new Clinique Skin Analysis tool, and how Amazon continues to inspire customers with our growing selection and unique shopping experiences.
TikTok Makes $2.1 Million TV Ad Buy As Senate Reviews Bill That Could Ban App
TikTok has launched a $2.1 million advertising campaign as senators review a House-passed bill that could ban the popular social media app.?The company reserved television advertising in the key battleground states of Nevada, Montana, Wisconsin, Pennsylvania and Ohio. The ads started running on Wednesday, and feature people wondering what they would do without TikTok.
Chinese TikTok Sellers Complain of Under-Fire Platform Tightening US Rule Enforcement
TikTok's recent enforcement of rules requiring 51% US ownership for vendors selling on its US TikTok Shop platform has sparked concerns among Chinese e-commerce sellers, who view the platform as an Amazon alternative, fearing reduced prominence and support.
Why Walmart, Fanatics and TikTok See Shoppable Video as a Unique Opportunity
Retail leaders from Walmart, Fanatics, and TikTok discuss the significance of shoppable video, highlighting its ability to foster engagement and conversation, driving higher intent to shop rather than direct sales, emphasizing authenticity and community-driven content as crucial components in the evolving retail landscape.
CHI Haircare Launches On TikTok Shop
By establishing its presence on TikTok Shop, CHI Haircare will leverage its expertise in haircare to offer personalized recommendations, exclusive deals and engaging content to its growing community.
?? Great insights! As Aristotle said - we are what we repeatedly do. Excellence is a habit, not an act. Let's innovate together! #GrowthMindset