Amazon News: Amazon Makes Deal to Run Shopping Ads on Snap, Holiday Spending Predictions, And More
Amazon Launches Shopify App for Buy With Prime
The previously invite-only integration is now open to all merchants who already use or want to use Amazon’s fulfillment network. Buy with Prime allows shoppers with a Prime membership to shop on e-commerce websites other than Amazon and check out using their Amazon account.
Advertisers Are Investing in TikTok Shops Despite Mostly Tepid Results
TikTok Shop launched officially in the U.S. Sept. 12 after months of testing. The tool lets millions of daily active users buy products directly from the app without having to go to a brand’s website.
What Recession? Holiday Spending Predicted To Defy Economic Challenges
Reports of strong consumer confidence despite the higher cost of living have many experts wondering whether the holiday shopping season will yield a positive boost for retailers or lackluster results.
Amazon Says It Will Run Shopping Ads on Snapchat
Amazon said on Monday it would allow Snapchat users in the US to buy some products directly from the app as the eCom giant looks to capitalize on the growing use of social media for shopping. Shares of the social media firm surged more than 9% on the news.
Post from Daniela Anavitarte Bolzmann ? :
BREAKING NEWS: Did Christmas just come early for us creative agencies on Amazon???
2 NEW TEST TYPES were just released for Manage Your Experiments on Amazon seller central.
We now have the ability to split test Brand Story AND simultaneous elements on the product page. Title, product images and bullet points can all be tested simultaneously, which will help shortcut the 4-10 weeks of isolated testing on each element. I still think it's best to test each element if you have enough traffic and time but if not the simultaneous testing will be a great option.
Post from Joe Shelerud :
One of the more time-consuming aspects of Amazon DSP is building custom creatives. This new “standard display” appears to be a major efficiency driver by reducing the need to create a new creative for every specific ad size and type. Right now, when building out ADSP creative, you have to select if you are building a creative for desktop or mobile. Then, you need to define and build the particular size. You repeat that process for every different size. Once you're done with desktop creatives, you need to do it all again for mobile creatives. We use bulk sheets for the current multi-step process, but with this new feature, I suspect that going away since this is so much easier.
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Post from Mikael Brakker :
Buy with Prime app at Shopify is now available to all! Previously invite-only, this integration is now open to all merchants who use or are interested in using Amazon’s fulfillment network. A complete Prime experience inside a checkout button! When Amazon first introduced Buy with Prime, there was no integration with Shopify or any other e-commerce platform. Shopify even warned merchants against adding Buy with Prime to their websites. But now, the integration app removes a significant adoption bottleneck. It adds catalog, promotions, and order syncing. However, it lacks features like product reviews from Amazon on the product page and a shopping cart for multi-product checkout.
Post from Vanessa Hung :
Great news for Facebook and Instagram users!?
Now you can seamlessly connect your accounts with Amazon, enabling you to shop directly on these platforms without switching apps.
When you see ads, they will take you to an Amazon page where you can easily hit the "Buy with Amazon" button. This integration allows you to check prices, verify Prime eligibility, access delivery estimates, and explore comprehensive product details—all within Facebook or Instagram.
Post from Andy Jassy:
Some exciting news for customers: Amazon.com will be launching online vehicle sales in the U.S. next year, starting with Hyundai Motor America. It will be part of our strategic partnership with them to help make the buying experience easier, add the Alexa experience into their next-gen vehicles, and help them transform their customer experiences and business operations through their move to AWS.?
Post from Dayne Malloy :
Check your Subscribe & Save dashboard folks. Amazon is referencing lowest pricing now for ASINs and withholding deliveries if your product is "above the lowest eligible subscription price". Bringing disruption to a brand or seller's loyal customer base is going to make people think twice about how deep of a discount to offer, so they can avoid being perpetually handcuffed to that deal in order to keep SnS orders shipping.
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