Amazon News: Amazon Fashion Innovations, TikTok's Fight Over Music Licensing, Amazon Plans for Indian eCommerce Platform, And More
This Week's Amazon & E-Commerce News:
Walmart to Buy TV Maker Vizio for $2.3 Billion in Move to Grow its Ad Business
Walmart is buying TV maker Vizio for $2.3 billion in cash.?The move is a bid to boost the big-box retailer’s high-margin ad business.?Walmart has long been a major seller of Vizio’s TVs. As it pushes for higher profits, the retail titan has tried to expand its media business Walmart Connect, which comes with bigger profit margins than selling groceries or clothing. The segment’s advertising sales grew 22% in the fourth quarter.
Amazon Wants a Bigger Slice of the DSP Ad Tech Market
Over the last year or so, ad execs have noted how much Amazon's ad tech has changed to become omnichannel in nature — i.e. more of a competitor to the two largest DSPs: The Trade Desk and Google’s DV360.
Amazon Plans Launch of Indian eCommerce Platform Bazaar
Amazon is working on a new eCommerce site to reach Indian shoppers, dubbing it a “special store.”? Amazon said the platform would expose merchants to tens of millions of shoppers.? The rollout of Bazaar is Amazon’s latest move to compete against other eCommerce offerings like Walmart-owned Flipkart, Reliance’s Ajio and SoftBank-backed upstart Meesho.
Maximize Your Amazon Sales Potential With the “Featured Offer” Placement
Securing the Featured Offer involves honing factors like price, delivery speed, and customer satisfaction. Although checking every operational box grants eligibility, differentiation is what ultimately clinches the win. This article explores the qualifications you need to monitor, including key variables in Amazon’s pricing calculations, and provides actionable tips to help you secure and retain Featured Offers for your offerings.
How To Leverage First-Party Amazon Data For Market Trends and Product Development
Envision Horizons joined forces with Helium 10 to craft a 44-page guide on leveraging Amazon's data for expert product development.?
Why? It's simple: Brands not capitalizing on Amazon's data face significant hurdles in product launch and development.? Amazon's insights offer a wealth of knowledge, from consumer behavior patterns to competitive analysis and trending demands.
Ignoring this data means missing crucial information crucial for aligning products with current market needs.?Don't fall into that trap.?Discover the key reports and tools for adept product research and development.
Post from Laura Meyer :
Amazon is emerging as a prominent destination for fashion. In the past year, renowned brands such as Victoria’s Secret & Co., Coach, and even Rent The Runway have introduced their apparel catalogs on Amazon.?It is now impossible to scroll through TikTok or Instagram without encountering an influencer sharing their "Amazon Fashion Haul" or "Amazon Fashion Finds" in a feed.?Amazon Fashion continues to lead the way with innovation and product selection.?
A new AI functionality has been rolled out on Amazon mobile, allowing customers to see what apparel looks like on different body types. Knowing how apparel will fit your body type is one of the most challenging aspects of online shopping, contributing to one of the highest return rates across all categories.?It is exciting to see this development aiding customers in making better selections and, hopefully, reducing carbon footprints by minimizing returns.
Post from Jeffrey Cohen :
New Feature: Now advertisers can convert high-performing Posts into Sponsored Brand Ads.
?TLDR: This new feature allows brands to begin the Sponsored Brands campaign-building process directly from the Posts manager in the Ad Console.
What launched:
Brands have been engaging with shoppers using Amazon Posts for a while and have been excited at the reach and discovery it provides. Now you can take your top-performing Posts and “boost” them into a Sponsored Brands campaign in one easy click.?In short, the capability to boost a Post into a Sponsored Brand ad builds on the success of your organic Posts.
This is currently being dialed up in the ad console. If you don’t see it in your account, be patient, as you should expect it in the next few weeks.?
领英推荐
Post from Prem Gupta :
Updates have been made to the Virtual Bundles (VB) placement, which now displays beneath the price and coupons. This placement will increase VB's visibility.
We experimented this new VB strategy, adding % off in bold red on the main image, which makes the listing search suppressed but leaving it visible under the product on PDP.
Following this image change, we observed a more than 60% rise in VB's overall sales. We tested this on a small number of accounts in Q4 2023, and we will continue to test in Q1 2024. Now, other brands have started to use this strategy as well.
Post from Samantha Evans :
Beauty Brands - Are You Ready to Embrace TikTok's Potential? Here's a sneak peek at findings from Envision Horizons' 2024 Beauty Industry Report before its official release next week.
The data confirms TikTok's explosion as a beauty launchpad. With 85% of TikTok Shop is dominated by beauty/personal care and 1 in 3 beauty consumers making purchases due to platform influence, no brand can ignore this space.
Through hands-on strategy, creative, influencer partnerships and operational support, we guide brands to channel TikTok's energy into sustainable sales.
The Next Wave of TikTok Stars is Here to Sell You Stuff
TikTok has a dedicated team focused on creators who are "stars" at selling products.?Its Star Creator team nurtures these influencers with video strategy tips and brand matchmaking.?Influencer salespeople have been the backbone of the social shopping gold rush in China.
Why Caliray Dropped its New Under-Eye Brightener on TikTok Shop Before Sephora
TikTok Shop is the hot new place to drop a hot new product. That’s according to Benefit, which leveraged the platform to launch its Fan Fest Mascara in July, and now Caliray. The latter debuted its Hideaway Brightening + Concealing Undereye Corrector on TikTok Shop on February 15 — the product will debut on Sephora and the brand’s DTC site on February 20.
Music Marketers Get Creative Amid TikTok-UMG Feud, Pivoting Campaigns
As TikTok and Universal Music Group fight over licensing, many of the label's songs are off the app.?Marketers are now turning to Instagram reels, YouTube shorts, and user audio to promote UMG tracks. Others are asking creators to swap in different songs on videos that once featured UMG tracks.
In Its Quest to Recruit More Sellers, TikTok Shop is Targeting Some Etsy Merchants
TikTok is casting its net far and wide in an attempt to bring more sellers to TikTok Shop.?One Etsy seller recently told Modern Retail that they received an invitation to join TikTok Shop. While the email invite doesn’t explicitly say that TikTok is looking to court more Etsy sellers, it is clear that TikTok is looking for sellers who already have a strong presence on other apps or marketplaces like Etsy.
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