Amazon News: Amazon: The ESPN of the Streaming Era, Performance+ Ads Lowering CPAs, Prime Day Preparation & More

Take your brand to new heights beyond Prime Day

Despite not having an exact date yet, Amazon Prime Day is just around the corner (our guess: July 9th & 10th). Here’s what advertisers need to know about Amazon’s epic shopping event. For Amazon selling partners, Prime Day is more than just a sales boost—it’s a great way to build awareness and gain traction on new products.

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Amazon Wants Prime to be the ESPN of the Streaming Era

Amazon is aggressively expanding its sports streaming offerings, including a potential deal with the NBA, as it aims to become a dominant player in the future of sports media. This move is part of a larger trend where tech giants like Amazon, YouTube, Apple, and Netflix are actively acquiring sports rights to capture advertising dollars and establish their position in the rapidly evolving sports streaming landscape.

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Amazon uses smaller sales events to keep consumers spending outside of Prime Day

Amazon’s 2023 Prime Day events brought in a combined $13.88 billion in US ecommerce sales last year, according to our forecast. But as consumers remain cautious with their spending, Amazon is looking to boost sales outside of the July and October tentpole events.

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Amazon: AI-powered ‘Performance+’ ads offer 30-90% lower CPAs

Amazon recently launched a new automated ad product called Performance+. Using a black box approach, it employs machine learning to optimize campaigns based on predicted conversion rates.

The big picture. Performance+ marks Amazon’s entry into the AI-driven ad automation space, pioneered by Google and Meta. This puts Amazon in direct competition with these internet giants for ad budgets.

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Will you be in Cannes? We'd love to see you!?Envision Horizons' CEO, Laura Meyer, and VP of Growth, Todd M. Piechowski, MPA, will be on the ground throughout the festival, ready to discuss the latest trends, strategies, and success stories in the world of Amazon advertising.

Let us know if you'll be attending Cannes Lions 2024, and we'll make sure to keep you updated on our schedule of events.?> I'll Be There

Post from Jeffrey Cohen

New Beta Product Launch - Canva Connect. Are you a Canva user? Do you use Canva to create content for your Amazon Ads and listings? If so, listen up! I'm in hashtag#LA today for hashtag#CanvaCreate, their annual event, where we're showcasing the Amazon Ads/Canva connector for the first time. This beta product allows you to seamlessly connect Canva to your Amazon Ads creative library and import/export your brand content.

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Post (and survey) from Isaac Gross :

Lightning Deals or PEDs for Prime Day? As Prime Day is approaching, I would love to hear your thoughts on doing Lightning Deals or PEDs (Prime Exclusive Discounts).Lightning Deals for Prime Day cost $300-$500 per deal vs. PEDs are free, and both get the Prime Day Deal badge. Do you see any value in doing a LD over a PED? I would love to hear your thoughts and past experiences.

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TikTok Shop To Go Live In Continental Europe This Summer

TikTok is preparing to expand its ecommerce platform, TikTok Shop, to several European countries, including Germany, France, Italy, and Spain, as well as Mexico. With over 15 million sellers worldwide and a projected gross merchandise value of $50 billion for 2023, TikTok aims to keep users within the app for purchases rather than redirecting them to external websites.

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Gen Z’s Purchase Journey and the Future of TikTok Shop

In the latest episode of The Future of Shopping podcast, Vogue Business explores how TikTok is revolutionizing Gen Z's purchase journey and the potential of TikTok Shop. The episode features insights from Vogue Business editors and an interview with K18's SVP of global marketing, Michelle Miller, who shares the brand's successful TikTok strategy.

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