Amazon News: The DSP Battle, Record-Breaking Delivery Speeds, Product Liability Shift, AMC Success, and Fresh Store Expansion
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Amazon is Delivering at Its Fastest Speeds Ever
Amazon has achieved record-breaking delivery speeds in 2024, with over 5 billion items delivered same or next day globally, benefiting sellers using Fulfillment by Amazon. This improvement is due to expanded Same-Day Delivery networks, regionalized fulfillment, and advanced machine learning for inventory placement, allowing sellers to offer faster delivery without changing their processes.
Inside Amazon, Google, and The Trade Desk's DSP Battle
Google, Amazon, and The Trade Desk are intensifying their competition in the demand-side platform (DSP) market, each offering unique incentives and features to attract advertisers. The battle reflects the changing landscape of programmatic advertising, with each company adapting strategies to address privacy concerns, data limitations, and market share growth.
Federal Regulator Says Amazon Can Be Held Responsible For Faulty Goods Sold On Its Marketplace
The U.S. Consumer Product Safety Commission unanimously ruled Amazon "fits squarely" as a distributor, making it responsible for recalling faulty products. This decision tackles a long-standing issue where Amazon claimed to be just an intermediary between third-party sellers and customers.?A judge stated Amazon's fulfillment program grants it "far-reaching control" over products on its platform.
The Power of Organic Targeting: How Envision Horizons Leveraged AMC for bareMinerals
Envision Horizons leveraged Amazon Marketing Cloud (AMC) to target organic shoppers for bareMinerals, resulting in impressive ROAS metrics and expanded audience reach. By focusing on "organic 90-day buyers" and tailoring their strategy, they demonstrated the power of personalized targeting in driving full catalog exposure, increasing sales, and outperforming traditional lookalike audiences.
How Brands Can Leverage?First-Party Amazon Data for Market Trends & Product Development
Brands not capitalizing on Amazon's data face significant hurdles in product launch and development. ?Amazon's insights offer a wealth of knowledge, from consumer behavior patterns to competitive analysis and trending demands. Ignoring this data means missing crucial information crucial for aligning products with current market needs. Don't fall into that trap. ? Envision Horizons joined forces with Helium 10 to craft a 44-page guide on leveraging Amazon's data for expert product development.?Discover the key reports and tools for adept product research and development.
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Post from Laura Meyer :
The Estée Lauder Companies Inc.'s launch of Clinique on Amazon in March serves as an excellent case study of what makes a successful launch.
This launch is particularly noteworthy given the company's history: for years, Estée Lauder resisted selling on Amazon. However, when Clinique finally decided to enter the Amazon marketplace, they went all in and did it flawlessly.
The outcome of the launch:?
- Monthly Revenue Estimate: $7,872,328 in the US alone (estimated 241,765 units sold) - Global Reach: Significant presence in multiple marketplaces, with the UK as the second-largest market (￡770,837 monthly revenue)
- Strong Market Share in Key Categories:? Lipstick (8.3%), Eye Liners (4.8%), Face Powder (3.3%)
Post from Russ Dieringer :
Digital penetration continues to grow, but the real stand-out is the contribution to dollar growth. ? In 1Q24, digital accounted for 83% of the total dollar growth in the U.S. Market, and over the last 12 months (2Q23-1Q24), digital accounted for 77% of the incremental growth. ? This math adds up when you consider B&M store growth implied by the U.S. Census Bureau only grew 0.3% Y/Y in 1Q24 and 0.4% over the last four quarters, compared to 8.6% and 6.8% for eCommerce. ? Implication for Brands: Ensure your accounting for how growth will arrive (physical vs. digital channels) when you allocate 2025 investment.
Post from Joe Luchs :
3.5 years ago, we launched AWS+Ads to drive innovation through AWS cloud and AI tools combined with Amazon Ads' audiences, media, and AdTech. Our vision was to help our customers connect their first-party, Amazon, and other audience signals to better understand their customers and deliver them great experiences (aka Unify, Analyze, Activate). Today, we take a big step towards that vision in announcing the GA launch of Amazon Marketing Cloud on AWS Clean Rooms. We believe this integration, and the underlying tech foundations, will help our customers thrive in the modern privacy and identity paradigm. Kudos to the countless team members who worked tirelessly and collaboratively to make this happen, and learn more at the links below!
Post from Wesley Noyd :
After a pause, Amazon has reopened its expansion into brick-and-mortar grocery stores with the launch of a new 50,000-square-foot Amazon Fresh in Arlington Heights. This store marks the tenth in Illinois and features innovative technologies like Dash Carts and self-checkout lanes, aiming to merge online convenience with an enhanced in-store experience. However, questions remain about whether Amazon Fresh can truly catch on with mainline consumers, as the retailer seeks to balance technology with traditional grocery store expectations.
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