Amazon News: Drive Long-Term Impact from Prime Day, NBA's Deal with Amazon, TikTok Shop Introduces New Brand Initiative, And More
Discover how RMS Beauty achieved incredible results during Amazon's Prime Day...
The report also reveals: ?? How to maximize customer lifetime value (LTV) from Prime Day sales ?? Strategies for building long-term brand awareness ?? Tips for acquiring new Subscribe & Save customers ?? The importance of post-Prime Day data analysis for future optimization
NBA on the Verge of a Deal with Amazon, NBC and ESPN, Potentially Leaving TNT on the Bench
The NBA has finalized an 11-year, $76 billion media rights deal, returning games to NBC and bringing them to Amazon’s Prime Video, which will impact the TV landscape significantly. If TNT fails to match the offer, it will lose NBA coverage after the 2024-25 season, affecting its programming and ending the popular "Inside the NBA" show
Amazon is Inching into the Luxury Goods Market in Search of High-Quality Data
Amazon has acquired a minority stake in Neiman Marcus to expand into the luxury goods market, aiming to enhance its data collection capabilities and logistics expertise. Despite past challenges in this sector, Amazon's strategic move seeks to deepen insights into consumer spending habits while supporting Neiman Marcus under new ownership.
TikTok's Initiative to Boost Brand Sales
TikTok has introduced 'The ￡1Million Club' initiative to aid new merchants in achieving ￡1 million in revenue on its platform, offering incentives like up to 90 days of commission-free sales, free storage and fulfillment services, and tailored marketing support to reach target consumer groups effectively. This initiative aims to accelerate business growth on TikTok Shop by providing comprehensive e-commerce solutions and training through its seller academy.
Walmart's New Tech Investment
The consolidation of shopping into single stores, accelerated by the economic impact of COVID-19 on smaller businesses, has led to the dominance of large retailers like Walmart. Walmart, adapting to competition from Amazon and changing consumer habits, has expanded its online delivery services and is further automating its distribution hubs to maintain its leading position in the grocery market.
How Gymshark and Cult Beauty are Cashing in on the TikTok Opportunity
Gymshark and Cult Beauty are effectively leveraging TikTok's vast user base for brand promotion, focusing on engaging content and user-generated material to drive sales. Meanwhile, Instagram remains influential for shopping inspiration, especially among older demographics, with brands like & Other Stories using curated content to captivate audiences.
The Future of Amazon Influencer Marketing: Insights from Mae Karwowski
Envision Horizons' Laura Meyer sat down with Mae Karwowski, CEO of Obviously, a leading influencer agency. The interview explores the dynamic landscape of influencer marketing and the strategic integration of influencers into Amazon’s ecosystem. Mae shares her journey, the challenges of scaling influencer strategies, and the future of live shopping and content creation.
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Post from Sreenath Reddy :
Rising container costs have frequently come up in recent client conversations. Below is a global freight rate index (FBX from Freightos).
Current rates are almost four times the lows of 2023.
From what I have read, geo conflicts (Red Sea) and container shortages are driving this up.?
Needless to say, there is increased margin pressure from this.?
I'm curious to hear how brands, sellers, and agencies are dealing with this in terms of near-term tactics.
Post from Mikael Brakker :
52% of consumers start their product search on Amazon, 15 points down in the past 2 years!? What happened? TikTok disruption!
Almost 40% of Gen Z is starting their consumer journey on TikTok, according to Jungle Scout. Social Commerce is taking over the consumers share of thought!?
And that is 1 step away from taking over their share of wallet.
??60% of Gen Z and Millennials are ready to shop on TikTok ??50% of Gen X and 20% of Boomers will shop on Facebook?
The new eCommerce ecosystem is raising forcing brands to adapt new strategies and unveiling new Go-To-Market paths. We now see TT birthed brands conquering TikTok Shop and going further to the O+O universe challenging the shelf space and the market share of CPG behemoths.
Building a profitable TikTok Shop business is a true head-scratcher: ??5% platform fees ??10% Affiliate (Creators) fees ??10-25% Logistics & Fulfillment? ??Bottomless content creation costs ??High level of discounts are expected + Retail Media is yet to be announced.
Post from Colin Lewis :
I'm writing a four part series on 'The Marketplace Opportunity'. Week 1 starts today. I will be covering off everything brands and retailers need to know to take advantage of the exponential growth of marketplaces as well as how retailer can set one up.?
I will wrap up the final week on how Marketplaces are a way to create a Flywheel that can help both brands and retailers to scale using retail media. Hope you enjoy it.
Post from Prem Gupta :
Amazon Now Accepting Deal Submissions for BFCM and Prime Big Deal Days
??Amazon has begun accepting deal submissions for BFCM (November 2024) and Prime Big Deal Days (October 2024).
??Submit BFCM deals by September 6 and Prime Big Deal Days deals by August 9.?