Amazon News: Amazon Debuts AI Search Tool "Rufus", TikTok Tests Image Search Feature, Updates from Amazon Port / Cannes Lions, And More
Amazon Announces Rufus, New Gen AI-Powered Shopping Tool
Amazon is launching Rufus, a new AI-powered shopping assistant. This program is in beta for select US mobile app users. Rufus uses generative AI trained on Amazon's product catalog and web information to answer customer questions, make product recommendations, and assist with comparisons, aiming to enhance the shopping experience within Amazon's existing platform.
China’s Ecommerce Giants Splash Out to Jolt Wary Shoppers
China's major e-com platforms are aggressively promoting their annual "618" shopping festival with unprecedented discounts and marketing efforts, aiming to revive consumer spending amid economic uncertainty. The event is seen as a crucial test of Chinese consumer sentiment, with mixed initial sales estimates highlighting the challenges faced by e-com giants in stimulating growth in a competitive market.
Amazon Shifts to Recycled Paper Filling for Packages in North America
Amazon is transitioning from plastic air pillows to recycled paper filling for packaging in North America, aiming to eliminate plastic air pillows by the end of the year. This change, part of Amazon's largest plastic reduction effort in North America, will remove nearly 15 billion plastic air pillows annually and is expected to provide equal or better protection for shipped items.
US Retail Sales Barely Increase In Sign of Consumer Strain
US retail sales in May showed minimal growth, increasing by only 0.1%, with previous months revised downward, indicating increased financial strain on consumers and a potential slowdown in consumer spending. This data suggests a notable shift from stronger consumer activity earlier in the year and may signal a more cautious approach to spending due to persistent inflation and a cooling job market.
The Envision Horizons team is at Amazon Port with our amazing client Vacation Sunscreen! We collaborated with the Amazon Ads team on a "sunscreen?station" debuting our video-first advertising case study! We built an?S(TV) Guide (a play on Vacation's nostalgic branding) highlighting the success of Amazon's STV reach and successful targeting!
Post from Sreenath Reddy :
Starting June 17th and continuing through the end of the year, Amazon is making audience creation in some of its subscriptions in Amazon Marketing Cloud available for free.?
?Creating audiences from flexible shopping insights and audience segment insights will be free (extended trial) for the rest of the year.?
What do you have to do to make the most of this?
?? Step 1: Educate yourself on these datasets. ?? Step 2: Subscribe to the free trial of paid subscriptions if you haven't already ?? Step 3: Ideate and experiment with new audiences
Post from Roger Dunn :
Key Retail Media Updates from Cannes Lions Day One:?
Instacart + YouTube
Brands can use Instacart shopper data to target YouTube ads Measure incremental spending from campaigns Direct click-through from YouTube ads to Instacart product pages
Omnicom + Amazon
Access to Amazon's browsing, shopping, and streaming insights Connects linear/CTV investment to Amazon purchases Integrates with Omni operating system for efficient decision-making
CVS Pharmacy + The Trade Desk
领英推荐
Self-serve advertising for CVS Media Exchange (CMX) Access to CVS ExtraCare shopper audience Enables easy campaign activation and in-platform measurement
Post from Todd M. Piechowski, MPA :
3 Key Amazon Ads Updates from Cannes & Their Impact??
1. Ad Relevance Functionality
AI-driven targeting without third-party cookies Simplifies programmatic buying Available in Amazon DSP tools like Audiences and Performance+
2. Omnicom & Amazon Ads Partnership
Integrates Amazon's ad signals into Omni First major data-sharing move by Amazon Signals more open approach to data sharing
3. GenAI Updates
AI-powered tools for ad creation Image generation in Amazon's asset library Helps resource-constrained brands create high-quality creatives
Stay tuned for more details in our upcoming Amazon Port Podcast episode!
Post from Corey Thomas :
Amazon Announcement: Seller Fulfilled Subscribe & Save Orders starting June 27th!
Key changes:
More eligible products, including low-cost, bulky items Amazon prioritizing transactions, allowing Merchant Fulfilled Subscriptions
Predictions:
Larger sellers with extensive fulfillment networks will gain advantage 3PL business will accelerate Pet Supplies, Groceries, & Medical Supplies categories to benefit
This change presents an opportunity for sophisticated, domestic sellers to differentiate themselves.
TikTok Launches Image Search For Shop, Challenging Google
TikTok is testing an image search feature for TikTok Shop in the US and Southeast Asia, allowing users to find similar products by uploading or taking photos. This move puts TikTok in direct competition with Google, Amazon, and other tech giants in the e-commerce and visual search space, as the company continues to expand its shopping capabilities and user retention strategies.
TikTok Shop Has Become a Huge Online Beauty Retailer as the Category Has Grown?
TikTok Shop has rapidly become a major player in the beauty e-commerce market, ranking as the 9th largest retailer in the US and 2nd in the UK less than a year after launch. The platform's success in the beauty sector is driven by its ability to engage users through short-form video content, with brands seeing significant growth by leveraging trending topics and creator partnerships.
Prime Day 2024 is just around the corner! Rumored to take place on July 16-17, now is the time to gear up and strategize for one of the biggest sales events of the year. We've compiled a list of best practices to help you maximize your sales and customer engagement during Prime Day 2024.?