Amazon News: Amazon Ads Growth, Netflix's Ad Criticism, Retail Media Measurement
Today marks a special milestone for our agency – the 7th anniversary of Envision Horizons!? As we embark on the next year, we are expanding into emerging areas like social commerce while upholding our foundations of holistic eCommerce strategy and actionable data insights. Thank you to our phenomenal clients, partners, and audience who have been part of this journey! Here's to taking your business growth to new heights in 2024 and beyond!
This Week's Amazon & E-Commerce News:
Amazon Hopes to Dominate the World of Streaming Ads. It Faces Some Challenges Along the Way.
The arrival of ads on Amazon Prime Video this month is expected to upend the already crowded streaming television market in the U.S. But it also won’t be an entirely smooth transition for Amazon.
Netflix CEO Criticizes Amazon's Prime Video: "We didn't 'force' people to watch ads"
Netflix just took a swipe at Amazon as the ecommerce giant prepares to launch its ad-supported tier.?Netflix is the dominant streamer by subscribers, but its ad business has a long way to go.?Co-CEO Greg Peters said unlike Amazon, where ads will be the default, Netflix didn't 'force' people to see ads.?
Causation or Coincidence? The Need for Incrementality Measurement in Retail Media
To truly optimize retail media investments, brands need customized measurement approaches accounting for promotional impacts and delivering actionable insights at the right frequency across campaigns.
France Fines Amazon $35M for 'Excessively Intrusive' Monitoring of Warehouse Staff
France’s privacy watchdog has fined Amazon’s French warehouse business $35 million for using an “excessively intrusive system” to monitor worker performance and activity
Post from Vanessa Hung :
Amazon has quietly updated its backend and increased the character limit for the "Generic Keywords" field in product listings from 250 to 500.?
To get the best out of this update, here are some basic tips: 1. Do your research.?Before you start adding keywords, take some time to research your target audience and what keywords they are likely to use when searching for products like yours. 2. Be specific.?Don't just use broad keywords. Instead, use more specific keywords that are relevant to your product and your target audience.
Post from Dean McElwee :
领英推荐
?????? ???????????? ???????? ???? ????????'?? ???????????????? ?????????????????? ????????????????...The TikTok seller app was one of the top breakout downloads of 2023 in data from data.ai. It was the only retailer store app in a sea of big names such as Temu and SHEIN. TikTok's biggest advantage is......its algorithm. The TikTok algorithm has the advantage of giving you unique and highly personalized content based on your feedback. This means that TikTok will be able to 'insert' TikTok sellers in your feed much easier than its competitors are and importantly you won't see it coming.
Post from Julia Malachowski :
Exciting Creative Update for Amazon Sellers! Custom Images in Product Collection Ads.?Starting January 31, 2024, all new and updated product collection ads on Amazon will require a custom image.?Don't worry, your existing ads without custom images will still run until May 31, 2024. ?Why This Change? It's all about performance! Ads with custom images have shown significantly better engagement. Data reveals that Sponsored Brands ads with branded creatives like custom images see a 50% increase in Click-Through Rate (CTR) and a 60% increase in branded search over standard product images (Amazon, 2022).
Post from Jon Derkits :
Amazon is experimenting with a new detail page experience for ASINs with Virtual Bundles.?In this experiment, Virtual Bundles are being shown above-the-fold, in the page real estate typically occupied by product variations.?I’m a fan.?(And I expect/hope that this change will stick given that the likely outcome is higher AOV).
TikTok Shop’s Make-Or-Break Year
TTikTok is aggressively pushing social commerce through its Shop feature but faces hurdles to mainstream fashion brand adoption like low-cost perception and quality control unless it can leverage entertainment and community to prove sales potential to core Gen Z audiences.
Why Does TikTok Shop Look Like That?
In 2023, TikTok officially opened the doors of TikTok Shop in the US, a marketplace that many industry onlookers said could rival e-commerce juggernaut Amazon. TikTok had already built an ad business reportedly worth close to $20 billion in a little over five years, reaching 1 billion monthly active users globally last summer.?
What I Learned Selling a Used Pencil on TikTok Shop
TikTok has rapidly transformed into a shopping platform by integrating e-commerce features into its social app, but an aggressive rollout flooding users with shopping notifications risks overcommercializing the experience. Though the model faces challenges like product quality and subsidized shipping costs, TikTok's unmatched access to users through its recommendation algorithm offers a unique advantage for pushing social commerce.
TikTok Usage is Starting to Slow — is TikTok Shop to Blame
According to new data from market intelligence firm Sensor Tower, while TikTok’s growth remains positive, that growth is decelerating. In 2022, TikTok’s monthly active users grew an average of 12% year-over-year per quarter, but this figure fell to 3% year-over-year per quarter in 2023.?The change comes on the heels of TikTok’s launch of TikTok Shop in the U.S.