Amazon Merchandising? Never heard of him.

Too many brands are leaving money on the table when it comes to merchandising - and most of them do not even really understand what merchandising is. Merchandising is not having a beautiful, artsy A+ content or an image stack that is whimsical & pretty.

Merchandising is being tactical with what needs to be said to the shopper by using creative assets. When you pass a storefront and they have a window with items for display - are they just laying the products in the window?

No.

They are styling them on mannequins. They are dressing up the window for the season or holiday. They have thought provoking signs in the window to compel you to look & come in.

This is what needs to be done for your images & detail page on Amazon.

When shoppers go to Amazon, they are coming with two main things:

1. They have a problem and they want a solution. (NEED)
2. They want are looking to buy something they like. (WANT)

See the difference in the two?

NEED vs. WANT

For shoppers that are looking for the NEED items, you have to:

• Tap into the pain that they currently have by showing it
• Show clearly how your solution will fix it
• Show how they will live a happy & better life because of you

For shoppers that are looking for the WANT items, you have to:

• Show how your product will make them feel & look amazing
• Show how their life will be better by having it
• Show why you are better than their current item or anyone else's item

That is merchandising.

Think benefits over features.

AlgaeCal Inc. does a FANTASTIC job of using tactical strategy with their main hero images and pushing the boundaries on Amazon's image guidelines. Risk/reward to the moon!

I also had a great time this week hopping on the Junglr live stream with Elizabeth Greene talking about how PPC and CVR pair together - and how this is KEY for brands to focus on.

She also is giving away (3) PPC Brand Launch Packages - literally massive value - for $0.

All you have to do is email [email protected] for more details to get submitted.

Did I give up on my beloved Canva in exchange for Figma this week?

Spoiler: No - but also yes. BUT ONLY for this ONE reason here..

PickFu x VENDO - Who wants some clicks?

I go live with Delaney Del Mundo from Vendo on 2/11 to talk about getting them clicks, baby.

Tune in below:

Perplexity and DeepSeek AI joined forces - and I am in love.

This is HANDS DOWN the best way to use AI today in ANY workflow you have.

Friend of the Week

I love shouting out people that just do good stuff for this community.

And my friend Max Sigurdson-Scott is doing just that. He has been dishing out a tip a day for 365 days here on LinkedIn - and just total gem after gem.

If you are not following him → what's it like under your rock? Go follow him.

AND -

He has a newsletter too.

I hate newsletters but I read this one. Go subscribe if you like money:

https://www.sellingfrom.co/news

A little about Max & his newsletter:

"Why sign up for the Selling From the Beach [SFTB]?Newsletter? Life's best moments shouldn't be confined to once per year vacations. You truly can live anywhere by embracing Ecommerce & Amazon FBA. We did it, and you can too. Each edition is packed full of travel tips and Amazon hacks that you can start using today."

Speaking of newsletters..

Did you guys know that I have one of my own?

Probably not - just launched it recently.

If you love what I do, go subscribe.

I will NEVER send you an email that doesn't give you immense value.

(I hate newsletters myself - but I cherry pick ones that are value driven.)

See you next week, silly goose.

John