AMAZON MARKETING SERVICES

AMAZON MARKETING SERVICES

Amazon.co, Inc is an American multinational consortium focusing to a great degree on digital streaming, cloud computing, and e-commerce. Along with Google, Apple, Microsoft, and Facebook, Amazon makes one of the big companies currently ranging the US industry. Amazon is mentioned as one of the most potent economic firms and most marketable brands in the world.

Whether Amazon is going to conquer the world? well, like my most of the money goes to amazon prime only.

Amazon started its online business through the selling of books mainly and later jumped to various other items like software, furniture, video games, etc. Online shopping has become our everyday normality when it comes to fulfilling our demands and wishes and for that, we have luckily been introduced to various online firms.

For these firms to outgrow, they need more varieties of goods and more demands and funds. And to keep these platforms growing, they need more promotion.

Now in times, through only Advertising the sales, marketing, etc. providing as many options on search as possible helps promote the site.

Amazon ads play one of the key roles in raising its sales bars.

While going through Facebook, this automatically knows the interest of the person surfing on amazon, also google has its search engine rich keep the record, amazon.com inc has the real potentiality to detect the buyers choice and how are they doing it.

Amazon Advertising is launched in 2018 earlier, called Amazon Marketing Services or AMS. It is regarded as a search advertising diagnostic, a helping hand for Amazon merchants. Almost like (PPC) that is, pay-per-click on google on which you can earn when you click per ad.

Amazon being the largest seller platform, have their revenues touching the sky, ranging from a magnificent 23% growth since 2019 to 12.75 billion in 2020.

AMS could make a wide change in advertising platforms for many sellers and businesses even replacing Google and Facebook. I have created this blog to make you run through the woods for everyone who wants to start their ads on Amazon.

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SPECIFYING EACH CATEGORY/TYPE OF AMAZON ADVERTISING

1. Amazon Sponsored Ads

2. Amazon Headline Search Ads

3. Amazon Product Display Ads

4. Amazon Native Ads

5. Amazon Video Ads

6. Amazon Stores

Amazon Advertising Strategy

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There are 4 strong pillars on which Amazon marketing strategy depends:

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???????Offering the widest range of products

???????Using a customer-friendly interface.

???????Scaling easily from small to large

???????Exploiting affiliate products and resources

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Various targeted online marketing channels are amalgamated via Amazon marketing strategies, such as the Associates program, sponsored search, social and online advertising, television advertising, and other initiatives.

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Prior to the types of Amazon advertising ads, let's see the quintessential strategies for advertising.

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1.?????Determine your goals.

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Amazon lets to line up your goals t see if you want to give a boon to your brand awareness. For example, ACoS (Advertising Cost of Sales) can be deemed as your centric success, if you are targeting more sales.

As a substitute, if you are more towards providing a boost on brand awareness, you can deem impressions of success.

Depending on your goals as to which amazon ad products will work best for you, by good fortune, amazon has divided its product page into “Objectives” and makes it easier for you.

Working retrospectively through your goals, your strategy gets best implemented.

2.?????Choose the right products to advertise.

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A dime a dozen, products that are common and easy to get make the best chance to metamorphose the clicks into a purchase but always try to keep an eye that it doesn’t go out of stock and be priced. In case of choosing the right products to advertise, you need to be priorly updated about the awareness of the items and whether amazon is the right platform to showcase your product.

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3.?Clear Craft and compelling product detail pages.

Amazon ads actually do the role of dangling a carrot in front of the buyers so that by getting more attracted towards the product they visit the page, but what turns the shoppers and buyers into customers is the product detail page. It includes an accurate and descriptive title, high-quality images, and relevant and useful product information.

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4. You choose your ad place

Amazon provides a diversity of products within its full advertising suite For Example, for Alexa – enabled devices, one can generate voice ads and few display ads can be fabricated to entice shoppers to your brand.

Right after deciding the apt ad for, you, next will be to investigate diverse options, that will include the competition between sponsored brand ads and sponsored brand ads.

To put forward and place your ads on various sites with amazon, you will get the right set of situations but for that, you have to be creative. Like an Alexa-enabled device has voice ads be best suitable for your business allowing you to reach as many audiences and might be the same for amazon display ads.

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5. Find out the best: Sponsored brands versus Sponsored products.

To test and determine the dissimilarity between sponsored brands versus sponsored products, let's take an instances

While searching your favorite product on amazon, its sponsored brand post, spotlight various products of that same brand and this enhances the sale run and brand awareness.

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Nevertheless, when I click on an individual Gerber baby food product in the bottom right of the product screen right below the "Buy Now" button, I see a Happy Family Organics advertisement for an individual product

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The basic difference between a sponsored brand and a sponsored product post is that a sponsored brand post is able to display a few of your products, and is ultimately best-suited for companies, further aiming to increase brand awareness around the whole product line.

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Whereas, a sponsored product post is a cost-per-click (CPC) ad.

It promotes individual product listings on Amazon.

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6. Use category-specific targeting.

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Through advanced targeting functionality, your products are displayed alongside top-rated products or maybe tangentially related products.

You're able to show ads to buyers whosoever is interested in other products of your industry through, Product Attribute Targeting. This newest targeting proficiency helps you accelerate the productiveness of your ads. Also, allows you to shoot up brand recognition with a large audience.

For instance, while I search for bats on Amazon and click on the labeled product, I will scroll down and see a box of named sponsored products related to this item.

Cricket players are more interested in buying knee braces or sports cones and this makes and effective ad placement. I will always keep the brand names in mind even if I am out of the market for now.

7. Advantages of negative keywords so can reduce wasted spend.

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When you create your ad you would want it to get converted to purchase and not to be wasted, and if you want to avoid the wastage, try not to include any negative keywords and gives a negative impact on your audiences.

For example, if you try to find the difference between “granola bars” and then a search for “KIND granola bars”. To stay specific about the granola brand clearly, I will not go for a KIND word.

So, I want to up list my negative keywords and not include words like KIND or Chewy. This will help your ads to serve as many people and to convert. The sole reason of including bands like "KIND" or "Chewy" in your negative keywords list and therefore your ad can be served to users. I will also include negative words if they are not related to my products, like, gluten-free if this word is not related to my product I will be considering it to be a Negative Word.

?So these tips and hints for amazon strategies can help you make your ad more successful and reach more shoppers. Further, now let's get into detail about which type of ads is suitable for your products.

1.?????Amazon Sponsored Ads

Amazon Sponsored Ads gets displayed on the search results and product detail pages. These ads are considered as, PPC (Pay-per-click) with targeted keywords for individual products.

In the case of manual targeting of Sponsored products, there are three keywords present on which you can bid on –

???????Phrase

???????Broad

???????Exact

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???????Broad keywords get you to a large number of audiences as it includes not just the single word but before and afterward as well. For instance, “white hand mixers” if you sell hand mixers.

???????Phrase keywords consider the sequence of the words you use while searching the products. For example, "black boots high heels " indicates the heels of your black boots. But "black boots" indicate you only black color boots, but not necessarily with heels.?

???????Exact keywords search the exact keyword for your product and it is the most coercing type, there can be no other words that can come before or after the keyword. For example, if you search for “black boots” for your ad but it won’t display the search for black boots with heels.

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When using sponsored ads, you can also use automatic targeting which allows the most appropriate keyword for your product ads

Amazon Headline Search Ads (a.k.a. Sponsored Brand Campaigns)

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Amazon Headline Search now in times are called as Sponsored Brand Campaigns which lets you enhance the advertisement of more than two products presents everywhere of search results.

Sponsored Brand Campaigns, has three types of keywords –

???????Branded product keywords

??????? Complementary product keywords

??????? Sponsored products automatic targeting keywords

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Branded product keywords show up when you associate the two (Your brand name and a product you sell)

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Complimentary product keywords are a sheaf of two particular goods that gives impact on their demands and can be managed to be sold together For example- ketchup and mustard can be sold together and influence the demands of each other.

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Sponsored products' automatic targeting keywords are words that come with search quizzing. You must have come across these while surfing through automatic targeted sponsored product campaigns.

Sponsored Brand Campaigns point up with three distinct properties, that is, how to customize the ads, through image, headlines, and landing page, also try out these elements.

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The various keyword you can use for SPONSORED BRAND CAMPAIGNS:

Amazon uses a pay-per-click, auction-based pricing model to find out the amount to be paid for Sponsored Brand Campaigns. This will help you pay the appropriate amount and not more than what you bid with every click. In the case of manual bidding, we can go for automated bidding, this will optimize your ads for conversion.

This also features up an amazing quality that helps you in knowing your ads performance, as sponsored brand campaigns show your ads’ clicks, spend, sales and ACoS.

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In this picture below, when you click on each of the shirts, you will be taken directly to the product page and when clicked on the “shop now” takes you to the Amazon Store:

Amazon Product Display Ads

Amazon Product display ads are the ones that shows up on pay-per-click and gets displayed on top of the listing page, product detail pages, and beneath the search results.

The most important motive of these ads is to cross-sell your shoppers. these ads can also be laid down in various follow-up emails, cart mails, and endorsed emails.

There are two types of targeting campaigns on these product display ads:

???????Product targeting is a context-sensitive form and making it more specific for the products and related items.

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??????? Interest targeting is a behavior-sensitive form that focuses more on your customer’s interest and tries to conquer as many audiences as possible.

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This Product display ad also gives you a choice to which category detail pages you want to advertise your product and customize your ads according to your creative ability.

Amazon Native Ads

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Amazon Native Ads can be placed on our own brand’s website.

It is of 3 types:

???????Recommendation Ads

???????Search Ads

???????Custom Ads

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Recommendation ads can be placed on your website in product article pages. These are exclusive ads and therefore, amazon will enhance your most appropriate product on the basis of the contents on your web page.?

Search ads are ads that are seen on your website based on keywords that the buyers will search on Amazon.

Custom ads offer you to choose your own array of products that you would want to get promoted and put on your product article pages.

Amazon Native Ads Best Practice

It is important to ensure that your native shopping ads are exceptionally pertinent to the pages you lay them on. This is how you connect more customers and can make more conversions through your customers.

Amazon Video Ads

Amazon Video Ads are ads that are to be placed on Amazon’s owned sites. For example, Amazon.com and IMDb. These ads can offer you to buy Amazon video ads in spite of the fact that you sell products on Amazon or not and you can still set your ad's landing page.