Amazon Listing Optimization: 5 AI-Powered Listing Techniques

If you’re an Amazon seller, you know that listing products can be a time-consuming and often frustrating process. However, Amazon’s new Generative AI features are designed to simplify this task. In this blog, we’ll explore five different options for listing your products using Amazon Generative AI, and discuss common pain points sellers face if they aren’t aware of these streamlined methods.

1. Listing Using Keywords

The Problem: Many sellers struggle with finding the right product listings that match their items. This can lead to incorrect listings, customer confusion, and poor sales performance.

The Solution: Amazon’s “List Using Keywords” feature allows you to easily find and list your product by simply entering relevant keywords. Here’s how:

• Select “Add Products” from the catalog drop-down menu.
• Enter your product’s keywords in the search bar and click “Submit.”
• Browse through the results, select your item, choose its condition, and click “Sell this product.”

By using this method, you ensure your product is accurately listed, increasing visibility and sales potential.

2. Listing Using Product IDs

The Problem: Manually searching for products can be inaccurate and time-consuming. Incorrect listings can result in product delisting or poor customer reviews.

The Solution: “List Using Product IDs” lets you use unique identifiers like UPC, EAN, or GTIN to find your product precisely. Here’s the process:

• Choose “Add Products” from the catalog drop-down menu.
• Select “Product IDs” and enter the unique ID in the search bar, then click “Submit.”
• Amazon will display matching products. Fill out the offer information and click “Save.”

If your product isn’t listed, you can create a new listing easily. This ensures accuracy and saves time, allowing you to manage your inventory more effectively.

3. Listing Using Web URL

The Problem: Transferring product information from your website to Amazon can be tedious and prone to errors.

The Solution: Amazon’s “List Using Web URL” feature leverages generative AI to import product data directly from your website. Follow these steps:

• Select “Add Products” from the catalog drop-down menu.
• Enter your product URL in the input box.
• Amazon’s AI will pre-fill the product data, which you can review and edit.

This feature reduces manual entry and errors, ensuring your listings are accurate and up-to-date.

4. Listing Using Blank Form

The Problem: Sellers often struggle with Amazon’s complex forms and categories, leading to incomplete or incorrect listings.

The Solution: “List Using Blank Form” provides a straightforward method to enter product details manually. Here’s how:

• Choose “Add Products” from the catalog drop-down menu and select “Blank form.”
• Click “Start” and enter the product title.
• Confirm the suggested product type or select one manually.
• Fill out all required tabs: Product identity, Description, Product details, Offer, and Safety & compliance.
• Submit your listing.

This method gives you full control over the listing process, ensuring all details are correctly entered.

5. Listing Using Bulk Template

The Problem: Managing large inventories can be overwhelming, especially when listing multiple products simultaneously.

The Solution: “List Using Bulk Template” allows you to upload multiple listings at once using a spreadsheet. Here’s how:

• Choose “Add Products” from the catalog drop-down menu.
• Select “Bulk template” and click “View all templates.”
• Download the appropriate template and fill it with your product details.
• Follow the template instructions to upload your listings.

This bulk upload feature is ideal for sellers with extensive inventories, making the process efficient and less error-prone.

Conclusion

Amazon’s Generative AI tools offer powerful solutions to common pain points faced by sellers. Whether you’re dealing with inaccurate listings, manual entry errors, or managing a large inventory, these features can save you time and improve your sales efficiency. Embrace these tools to streamline your product listing process and boost your success on Amazon.

Have you tried any of these listing methods? Share your experiences in the comments below!

Here’s the video demonstration: