Amazon Lending inks new deal with SellersFi

The largest small business lender that you may not even know exists is Amazon Lending. The tech behemoth?loans ?out billions of dollars?every year ?to small businesses on its marketplace.

Today, we?learned ?about a new fintech partnership Amazon is entering into with SellersFi (formerly Sellers Funding). SellersFi is a seven-year-old small business lending fintech focused on e-commerce platforms. They provide e-commerce merchants with working capital, payments solutions and more.

Now, they will likely be ramping up their lending business with this new partnership with Amazon. Merchants on the Amazon marketplace will have access to credit lines up to $10 million.

Back in 2022, Amazon?announced ?they had partnered with Lendistry, so they are not new to fintech partnerships here. It is not clear whether the SellersFi partnership replaces Lendistry or is additive.?

Regardless, this points to a broader trend in the verticalization of small business lending. Amazon has deep knowledge of every one of the merchants selling on its platform and is in a great position to measure credit risk.

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SellersFi and Amazon Partner to Offer Credit Lines to Sellers

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SellersFi?has partnered with?Amazon?to offer lines of credit to Amazon sellers.?This offering will provide these sellers with access to credit lines of up to $10 million through?Amazon Lending?to support their stores.

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