The Amazon Leadership Principles and Why They Matter
Amazon is one of the most successful companies in the world, and a big part of that comes from its Leadership Principles—a set of core values that guide everything from decision-making to company culture. But these principles aren’t just for Amazon employees. They offer powerful lessons for anyone who wants to grow as a leader, think more strategically, or build something meaningful.
In this article, I’ll break down some of Amazon’s key leadership principles, why they matter, and why I personally like them.
Amazon’s Leadership Principles (And Why They Matter)
1. Customer Obsession
Amazon puts customers first. Every decision is made with the goal of earning trust and delivering value.
?? Why it matters: Businesses that truly focus on their customers build loyalty, stay relevant, and outperform competitors. If you’re not meeting customer needs, someone else will.
2. Ownership
Amazon expects employees to act like owners, not just workers. That means taking responsibility beyond their job description and thinking long-term.
?? Why it matters: When you take ownership of your work (or your business), you make better decisions, solve problems proactively, and create lasting impact.
3. Invent and Simplify
Innovation is key at Amazon. Employees are encouraged to find new solutions and simplify complex problems.
?? Why it matters: The ability to innovate and simplify makes any business or career more efficient, competitive, and future-proof.
4. Are Right, A Lot
Strong leaders make good decisions. Amazon values employees who use data, experience, and different perspectives to make sound judgments.
?? Why it matters: No one is right all the time, but improving decision-making skills gives you a huge advantage in business and life.
5. Learn and Be Curious
Amazon encourages continuous learning. Employees are expected to stay curious, explore new ideas, and keep growing.
?? Why it matters: In today’s world, if you’re not learning, you’re falling behind. The best opportunities come to those who stay ahead of the curve.
6. Hire and Develop the Best
Amazon seeks out top talent and invests in their growth. They believe great teams make great companies.
?? Why it matters: The people you surround yourself with—whether in business or life—impact your success. Always aim to work with the best.
7. Insist on the Highest Standards
Amazon sets high expectations for quality and performance.
?? Why it matters: Holding yourself (and your work) to high standards leads to excellence. Cutting corners might save time, but it rarely leads to long-term success.
8. Think Big
Amazon encourages employees to take bold steps instead of settling for small improvements.
?? Why it matters: If you think small, you get small results. Thinking big leads to real breakthroughs.
9. Bias for Action
Amazon moves fast. Instead of waiting for perfect conditions, employees are encouraged to take action.
?? Why it matters: Perfectionism can lead to missed opportunities. Acting quickly (while being smart about it) helps you stay ahead.
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10. Frugality
Amazon operates efficiently, believing constraints drive creativity and innovation.
?? Why it matters: Success isn’t about how many resources you have—it’s about how well you use them.
11. Earn Trust
Amazon values honesty, transparency, and respect.
?? Why it matters: Trust is the foundation of strong relationships—whether in business, leadership, or personal life.
12. Dive Deep
Amazon employees don’t just scratch the surface. They analyze data, investigate problems, and get to the root of issues.
?? Why it matters: A deep understanding of your field leads to better decisions and long-term success.
13. Have Backbone; Disagree and Commit
Employees at Amazon are encouraged to speak up if they disagree but must fully commit once a decision is made.
?? Why it matters: Healthy debates lead to better ideas, but unity is essential for progress.
14. Deliver Results
At the end of the day, performance matters.
?? Why it matters: Hard work means nothing if you don’t follow through. Results are what really count.
15. Strive to Be Earth’s Best Employer
Amazon is committed to creating a positive, inclusive, and supportive work environment.
?? Why it matters: A strong workplace culture boosts productivity and job satisfaction.
16. Success and Scale Bring Broad Responsibility
As a global leader, Amazon recognizes its responsibility to society and the environment.
?? Why it matters: Success isn’t just about profits—it’s about impact. The best companies (and leaders) think beyond themselves.
Why I Like These Principles
Amazon’s Leadership Principles resonate with me because they align with how I approach both my IT career and real estate investments. Here’s what stands out to me:
? Customer Obsession & Ownership – Whether in IT compliance or real estate, taking responsibility and focusing on delivering value leads to long-term success.
? Learn and Be Curious – In tech, staying ahead means constantly learning about cloud computing, cybersecurity, and automation. The same applies to real estate—market trends and opportunities change fast.
? Bias for Action – Making timely decisions is crucial in both IT and investing. Overanalyzing can mean missed opportunities.
? Deliver Results – Whether tracking Aha! tickets, managing IT projects, or evaluating properties, what matters most is execution and outcomes.
Final Thoughts
Amazon’s Leadership Principles aren’t just corporate jargon—they’re practical values that anyone can apply to improve their career, business, and mindset. They emphasize innovation, accountability, and high standards, all of which are essential for long-term success.
By applying these principles, we can make better decisions, achieve more, and create meaningful impact.