Amazon is a leader in customer experience but not in seller experience

Amazon is a leader in customer experience but not in seller experience

When it comes to customer experience, Amazon is unmatched. Their seamless delivery and return policies, user-friendly digital platform, and product-centric experience are prime examples of why they’re the global leader they are today.

But what about seller experience?

Here’s where things get complicated. Many sellers have faced countless challenges with Amazon’s support. From unresponsive customer service to policies that seem designed to frustrate, there’s no shortage of headaches.

Sample of discussion from Amazon Seller Forum
Sample of discussion from Amazon Seller Forum
Sample of discussion from Amazon Seller Forum

Yet, despite the hurdles, the Amazon Marketplace remains full of opportunity for sellers willing to navigate the complexities.

?? Common Challenges Sellers Face:

  • 32% struggle with updating listings or storefronts.
  • 24% deal with suspended listings.
  • 22% face account health issues.
  • 12% are plagued by unfair negative reviews.
  • 10% encounter inventory management troubles.

(Source: ecomengine)

?? Key Areas to Monitor for a Healthy Account:

  • A-to-Z Claims & Customer Questions
  • Performance Notifications & Cancellation Rates
  • Voice of Customer Metrics
  • Buyer Messages & Seller Feedback
  • Inventory Status, Product Reviews, and Suppressed Listings

?? Practical Tips for Sellers:

  • Turn off refurbishment settings.
  • Regularly check your removal settings.
  • Disable auto disposal.
  • Stick to best listing practices to avoid suppression.

Navigating the Amazon Marketplace isn’t easy, but with the right strategies and proactive measures, sellers can turn potential headaches into success stories.

Are you facing similar challenges as a seller? We actually have a seller community where you can join, ask questions, and receive expert tips. It’s pretty free!

Sign up here: https://www.skool.com/amazon-2024-eu-blueprint-2614/about

See you there!

Haris Ghurki

CEO & Founder of ZIWLD | Driving Business Growth | Passionate to do from Scratch

4 周

Absolutely, Mark! Sharing experiences helps. Tools like Ziwld optimize account health and visibility. What challenges have you faced?

Ayesha A.

Amazon Growth Strategist | Accelerating Profitable Scaling with High-Impact PPC & Data-Driven Strategies | Partnering with Investors for 6-7 Figure Success

1 个月

Mark Daniel Zalomajev While Amazon excels at customer experience, the seller experience can definitely be a rollercoaster. Account health is paramount, and navigating the complexities of policies and performance metrics is a constant challenge.?

Tasneem Yousuf

Branding & Amazon Product Page Designer | Amazon Listings ? Social Media Content That Converts | SEO & Creative Design for eCommerce Growth | Content Creation for Brands| ??Certified Cake Artist & Hobby Doodler

1 个月

Totally agree! Amazon makes shopping smooth for customers, but for sellers, it’s a different story. From sudden listing issues to slow support, it can be frustrating. One of the biggest struggles I’ve seen is dealing with account suspensions without clear reasons. Mark Daniel Zalomajev

Usama Nazakat

Is Your Amazon Brand Growing or Spinning Wheels? Discover How We’ve Driven $150M+ in Amazon Sales with Izonefy’s Proven Formula – Book a Free Call to Uncover the Strategy That 100% Works!

1 个月

Amazon prioritizes customers, but sellers often face hurdles like policy changes and unexpected suspensions. Navigating these challenges requires strategy and persistence. Practical tips like these can make a real difference! What’s been your biggest challenge as an Amazon seller?

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