Amazon just Increased the Limit of Backend Keywords to 500 Characters
Brent Zahradnik
CEO & Founder, AMZ Pathfinder | Expert in Amazon Ad Strategies for Profitable Growth | Host of Beyond PPC Podcast | Co-Mentor, Core Community
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Nerd Lounge???
Amazon raises the limit for backend keywords from 250 bytes to 500 characters
Amazon allows sellers to add backend keywords, also known as search terms, to improve the discoverability of their products. These search terms do not appear on your product page itself where shoppers can see it. This allows you to optimize your product page for searches while keeping your listing content focused, engaging and readable for customers.
A good example of this is adding backend keywords in Spanish to a listing that is entirely in English, or synonyms of your product’s use case, benefits, user persona, etc. This helps you with lexical indexation in Amazon’s search engine for these relevant terms if someone is searching in Spanish language and you want to appear for those keywords. Think of it as extra surface area to boost your exposure.
For several years now the limit has been a hard cap at 250 bytes per row and there are 5 rows. This field is category-dependent but generally speaking, that's the format that we all understand.
This recent change was spotted in some categories and with newer products in the US marketplace. The limit has been upped to 500 characters per row giving us way more room to add additional keywords.?
There is some nerdy clarification we have to do here to fully explain the change so get ready ??. Amazon specifies the length limits of the backend keywords in terms of bytes which is one of the fundamental elements of computing, a piece of information consisting of 8 bits. In the wording I’ve seen around the new change, they are talking about written (typed) characters. A character is often one byte in size but this is not always the case. In many languages around the world, a character may take up multiple bytes. For example, Chinese and Japanese characters often take up 3, and the Arabic alphabet is full of symbols that take up 2 or 3. Even Amongst European languages the Czech ? or Polish ? both take up 2 bytes. You can check how many bytes are in a character with a simple online tool like this.
All that is to say if Amazon is only talking about character limit instead of bytes, they have dramatically simplified this making it far easier for us all. No more counting byte by byte!
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Thank you for reading!
- Brent
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1 年Your comprehensive update on the latest in the Amazon marketplace is compelling. The expanded backend keyword limit on Amazon opens new avenues for sellers to enhance product visibility and optimization. The partnership between AMZ Pathfinder and Intentwise, leveraging advanced analytics for PPC strategies, underscores the dynamic nature of Amazon advertising. As we delve into upcoming events like Million Dollar Sellers Inspire and the European Seller Conference, what specific insights or trends in the Amazon marketplace are you most eager to explore? Additionally, with Google challenging AWS and Microsoft in cloud computing, how do you envision this shift influencing the dynamics of e-commerce platforms, and what strategies would you recommend for sellers to stay agile amid these industry transformations? Let's continue this dialogue on navigating the evolving landscape of Amazon and e-commerce.