Amazon Selling Tips for New Sellers Must Need to Know
Rajiv Sharma
Ecommerce Consultant (Ecommerce Development & Digital Marketing) Founder at Sainet Technologies Certified SEO, Google AdWords Professional. Guest Faculty MSME DFO for Ecommerce.
Challenges of a new Amazon Seller
If you are a new Amazon seller or recently uploaded your products on Amazon Marketplace, you’ve probably put a lot of efforts into selling your products. Marketplace has become more and more competitive for sales as its sellers-base continually grows and it’s tough to make sure that your products are found on searches and bought by customers.
If you already listed your products or planning to Marketplace Product Listing, these tips will be very useful to you.
1. Optimization of Catalogue
If you have listed your products or planning to Sell On Amazon, than If you are a new seller on Amazon then your catalogue should be well optimized. Find competitor in your Category and look at the Price, Features, Description etc. and make changes in your catalogue for according to that.
Also in order to rank your product among the few pages of Amazon India Search use the relevant keyword. For example, You are selling in ethnic wear and you know the highlight of your product and you are sure that when someone searches for that highlight then there are more changes of sale. So use that keyword in your title, description, keywords, key features etc. in order to boost ranking.
2. Professional Product Images
In order to generate sales, 90% of the work is done by product images. So don’t compensate for the photoshoot. Hire a good Photographer/Agency that offers a high level of model shot or product images. Professional Product Images can be used in various other marketplaces as well.
3. Own Buy Box
In the beginning, don’t focuses on profit rather focus on getting reviews and let the marketplace, customer know about your identity. Enrol in FBA program provided by Amazon and it will increase the chances of winning buy box.
4. Reviews
Amazon provides a number of each and every buyer that purchases your product. So take it as an advantage to seek feedback. Call the buyer say after 4-5 day after the product got delivered and ask for Feedback. You can also send a Thank You note along with Feedback Request along with parcel to the buyer. It will not only increase your rating & review but also improve your account health.
5. Campaigning
With the campaigning feature provided by the Amazon, you can run Sponsored Ads according to your budget. Run both Automatic and Manual Campaign for some time and analyse which of your product is selling fast through Campaigning and send that product to Amazon FBA.
So these are some quick and useful tips for New Amazon India sellers.
If you are totally new to Online Selling and looking for a trusted company that can list, manage and advertise your brand the don’t hesitate to reach to Sainettechnologies.
We offer a comprehensive solution for Marketplace Account Management which includes Listing of Products on Various Marketplace, Improving Account Health, Catalogue Optimization, Promoting your brand on Google, Facebook etc. to boost sales.
For More Information regarding Amazon Brand Registry, Product Returns, Refunds, Brand Problems or any other query, Please contact us or read our articles Ecommerce and Marketplace Listing Services.
Jai Hind.