Amazon FBA for eCommerce Success - The Ultimate Handbook
Atul Gupta
CEO and Co-founder @ APPSeCONNECT | SaaSBOOMi SGx Winter 2022 | Empowering businesses accelerate growth with automated business processes | Co-Founder @ Inspiria | Making the youth employable & life-ready
Amazon, the world's largest marketplace, provides a global platform for sellers and merchants to reach millions of buyers. However, managing logistics, returns, refunds, and maintaining exceptional customer service can be challenging. Amazon FBA (Fulfillment by Amazon) is the answer to these challenges. This innovative service revolutionizes eCommerce by allowing sellers to entrust their inventory and logistics to Amazon's fulfillment centers. Consequently, they can eliminate the need to manage stock, handle returns, and navigate shipping complexities, all while enjoying a streamlined, hassle-free solution.
Understanding Amazon FBA (Fulfillment by Amazon) and Comprehensive Insights for Your Knowledge
Fulfillment by Amazon (FBA) is a useful service offered by Amazon to sellers on their platform. After signing up for FBA, you can send your products to Amazon’s fulfillment centers, and they will handle all the logistics and customer service on your behalf. That means Amazon will take care of:
In short, Amazon will take 100% responsibility for order fulfillment, so you can focus more on promoting your products, getting more orders, and growing your eCommerce business.
How does Amazon FBA work?
The overall process of fulfillment by Amazon can be broken down into five steps.
Step 1: Register for FBA
To join Amazon FBA, first log in to your Amazon Seller Central account. In the Seller Account Information page, click on ‘Manage’ and you’ll find the option to register for FBA.
Step 2: Check Product Eligibility
Amazon has rules regarding products that qualify for FBA. You can find all information regarding product eligibility on the FBA Product Restrictions page. Make sure to check it all in detail and ensure that the products you are selling or planning are FBA-eligible.
Step 3: List your FBA Products
Next up, select which products you want to be fulfilled by Amazon. You can even choose specific products for FBA if you have a large catalog of items.
Step 4: Ship Products to Amazon
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Once your products are FBA-listed, it's time to send them to Amazon's fulfillment centers. Use the 'Send to Amazon' feature, a part of the FBA program, to easily create shipments. Amazon operates multiple fulfillment centers in various locations, so strategic distribution is advisable. Be sure to adhere to specific packaging and labeling instructions, including scannable barcodes and product IDs. Detailed guidance can be found in your Seller Central account's Help section.
Step 5: Sell with FBA and Keep Items in Stock
Once your product shipment reaches the fulfillment centers, those items will be ready for ordering on Amazon. At this step, you just promote the listed products and accept orders, while Amazon will pack, ship, and deliver every order to respective customers. And of course, you’ll also need to restock the inventory by sending regular shipments to Amazon from time to time.
Amazon FBA Fees and Calculator
There are various costs and fees associated with the FBA program. Understanding these costs is as important as understanding the benefits of fulfillment by Amazon.
First, there are two primary fees for all FBA sellers:
Fulfillment Fees: As an FBA seller, you must pay fulfillment fees for each unit that is packed and shipped by Amazon to your customers. Exact costs vary based on the size, weight, and category of items.
Inventory Storage Fees: You must also pay storage fees every month, based on the volume of your inventory and the space it occupies in Amazon’s fulfillment centers.
Apart from these two costs, you may also need to pay additional fees for any extra FBA services that you avail under the FBA program, which was explained in the previous section. Multi-channel fulfillment, label, and prep service, inbound pickup, and inventory placement services all have their respective fees and rates.
The eCommerce Revolution with Amazon FBA: Huge Benefits for Different Types of Sellers
In the midst of the eCommerce revolution, Amazon's FBA program offers an array of substantial advantages for a diverse spectrum of sellers. Whether you're a manufacturer, wholesaler, reseller, or dropshipper, Amazon FBA opens doors to distinct benefits that can significantly enhance your presence in the world of eCommerce on the Amazon platform. It's a versatile solution designed to cater to the specific needs and aspirations of a wide range of sellers, making it a valuable resource for anyone looking to thrive in the competitive online marketplace.
Continue Reading: Ultimate Guide to Amazon FBA for eCommerce Success