Amazon Design Updates Week 52 - 2024

Here's every valuable design idea, strategy, and post, from the last week.

1/ Earth Rated's branding is overshadowing its product message. Potentially losing customers unfamiliar with the brand. A revised image emphasizes the product's features, enhancing clarity and appeal. Thanks, John.

2/ Improving CTR on Amazon can significantly boost revenue. Doubling CTR from 0.5% to 1% can double orders, highlighting the importance of optimizing factors like main image and title. Many brands overlook this potential due to insufficient creative investment. Thanks, Jason.

3/ A+ content impacts Amazon SEO despite official claims. Testing shows it aids indexing and visibility. For effective A+ content, consider My Amazon Guy's services to enhance your Amazon presence. Thanks, Steven.

4/ PUPIBOO excels in innovative merchandising to stand out on Amazon. By adding elements like a cute dog avatar and highlighting USPs, they effectively compete against low-quality knockoffs. Key to success: compelling visuals and clear value propositions. Thanks, John.

5/ Images lead CTR, followed by price and reviews. Titles, promos, delivery, and Amazon's choice follow in importance. Focus on these factors to enhance Amazon sales in 2023. Thanks, Steven.

Amazon Design Kit

Boosting Product Reach with Keyword-Optimized Videos.

We’re using Canva templates to create 10-20 videos for each product.

Why?

To test and target the top keywords for better visibility and engagement.

By embedding these keywords into multiple videos, we can quickly see what works best and optimize our content strategy.

Check out this short clip to see how we’re doing it!

Book a free audit from our advertising team today.