Amazon Design Updates Week 24- 2024

Do you find it hard to use video for Amazon advertising?

Because you don’t have videos. Or a system to make them at scale?

Then this is for you.

We’ve got a Canva ambassador helping us build out video ad templates for Amazon.?

And we’re part of the new Canva/Amazon collaboration beta.?

If you want to learn everything we learn about building video ads inside Canva and pushing them to Amazon…PLUS get all the video templates we make along the way.

For the first 50 (17 remaining) pre-launch customers you can get it for ￡10/$13. 80% discount.

In short, you can get a video ad template and training on how to use it, for $3 per template.

Special sign up here: https://amazon-design-system.ghost.io/pre-launch-80-off

Bit more info on the design system series I'm building here: https://amazon-design-system.ghost.io/learning-1/

If you're an agency, freelancer, or brand, it'll save you hundreds of hours of work a year.

From our feed:

1. Amazon Conversion Challenge goes live on LinkedIn today. 1-hour from now. See why this will be the highest ROI activity for your Amazon brand all year by joining -> https://www.dhirubhai.net/events/conversionincreasechallenge-int7208095908431904768/theater/
2. Amazon's premium beauty program can secure brand gating for a 30% referral fee. It's crucial if you struggle with controlling resellers and pricing on other channels, but consider your distribution strategy before committing to the additional cost.
3. Most graphic designers create Amazon lifestyle images wrong. Effective images should evoke emotions, paint a picture of using the product, and represent the target customer. Avoid random stock photos and cluttered text.
4. Personal connections enhance Amazon listings. Understanding clients' brands and values leads to better product images and emotional resonance.
5. Amazon listings are losing sales. Premium A+ content can help retain customers and boost sales by 5-10%. Investing in quality content is essential to stay competitive.
6. Amazon's crackdown on testimonial images can hurt brands. Use these 7 alternatives to maintain conversions: social media comments, media mentions, media logos, expert recommendations, power statements, founder focus, and customer photos. Stay creative and focus on high-quality visuals.
7. Many brands fail at driving incremental revenue due to poor content strategy. Mimicking competition leads to indistinguishable content, especially on platforms like Amazon. Dare to be different and stand out.
8. Brands need to grow revenue more profitably in 2024. Most rely heavily on paid ads, which cut into margins. Drive traffic without high costs by optimizing your Amazon brand store. An optimized store can increase revenue by at least 10%, a significant improvement over the typical 1-5%. Ensure top-selling products and effective design elements are featured on your homepage and subpages.

Amazon Design Kit

If your product isn't clicked on, then you won't make a sale.

Therefore, is there any piece of content more important than your hero image?

No.

Because none of that content matters if no one sees it.

Smart brands have been incorporating top keywords within their hero images to drive higher CTR.

You could find examples of that yourself.

Or you could look at the 536 examples we found.

Plus, 30,000 other examples we've found from Amazon.

https://amzdesignkit.com/