Amazon Completes One Medical Acquisition, Amazon Reportedly Taking 50% Cut of Seller Revenue, and More...

Amazon Completes $3.9bn One Medical Acquisition After FTC’s Antitrust Challenge Times Out

Amazon closed its $3.9 billion acquistion of One Medical. The deal means Amazon will now provide One Medical’s in office and 24/7 virtual care services, on-site labs, and programs for preventive care, chronic care management, common illnesses, and mental health concerns. Read Article.

AI Tools For Amazon Listings

With so many AI e-com tools popping up every day, it’s easy to get caught up in all the hype, especially since many sellers are already leveraging AI tools for Amazon listings. But bear in mind that there are some drawbacks to using AI copywriters and other such tools. View Article.

Amazon Taking a 50% Cut of Seller's Revenue

Amazon is pocketing more than 50% of sellers’ revenue - up from 40% five years ago. Sellers are paying more because Amazon has increased fulfillment fees and made spending on advertising unavoidable. View Article.

Amazon Promotions and Coupons Tracker

Tracking your Amazon promotions and coupon performance can?help evaluate whether marketing efforts are successful and provide you with valuable feedback for your next campaign. View Article.

How to Track and Improve Amazon CAC and LTV

With the continued rise of online sales, the costs associated with customer acquisition (CAC) on Amazon have also been increasing.?View Article.

Lots of chatter recently about how Amazon's cut of 3P seller revenue is now >50%. Some people shot back at the figure and said it's not representative (duh, it's an average). Others said that fees are lower for strong operators (I agree, up to a point).??And others said that it is totally category-dependent (I love you folks for your appreciation of nuance).

Post from? Jon Derkits , Read Now.

In a lot of ways, Amazon is a pay to play environment where sponsored ads help drive full visibility.?Adding more spend can improve tACOS in the long-run by influencing organic rank improvements.?There are nuances in the above statements and the continuum in correlation strength based on category must be taken into consideration before blanket statements are used to guide strategy.

Post from? Todd M. Piechowski, MPA , Read Now.

Wondering if you have the right Amazon ad strategy? Ask yourself these 3 questions...

1) Out of the two, would you rather more sales and less profit, or more profits and lower sales?

2) What phase is my product in?

3) What's my cash flow?

Post?by? Elizabeth Greene , Read Now.

Get Your eCommerce News From Industry Experts

Target bets on e-commerce by investing $100 million in hubs to speed up delivery.

Target said it will spend $100 million to build a larger network of sortation centers that speed up and lower the cost of delivering online orders. The big box retailer is pressing ahead with its e-commerce strategy, even as it anticipates slower sales. Target will report its holiday-quarter earnings Tuesday. Read Article.

Shopify Is Becoming A Force To Be Reckoned With Beyond E-Commerce

Bundling the Shopify POS app within its broader e-commerce plans is a wise strategy that positioned the company well for the post-COVID reopening. Deeply integrating Shopify’s e-commerce solutions into a merchant’s online operations is conducive to merchants adopting Shopify’s POS solutions for offline channels, in order to harmoniously synchronize business operations. Read Article.

ChatGPT Launches Boom in AI-Written e-Books on Amazon

There were over 200 e-books in Amazon’s Kindle store as of mid-February listing ChatGPT as an author or co-author, and the number is rising daily. There is even a new sub-genre on Amazon: Books about using ChatGPT, written entirely by ChatGPT. Read Article.