- Amazon is enhancing imagery on 1P brand product pages to improve shopper experience.?The move
, currently limited to hardline categories, could benefit brands with limited content budgets but raises concerns about image quality and accuracy.
- Amazon's ad console's Products tab aids in optimizing ad campaigns. Reducing unnecessary expenditure. By using the product's ASIN, users can?swiftly locate and manage
?associated campaigns.
- Amazon sellers often face challenges finding graphic designers who truly understand their product.?The ideal designer
?should have deep product insight, create emotionally resonant designs, deliver clear messages, and align visuals with customer needs. Tips for working with designers include sharing your vision, fostering collaboration, and embracing revisions.
- Branding is key to competing with China. It emphasizes the?importance of brand recognition
, loyalty, perception, consistency, and authenticity, using Apple as an example of successful branding.
- Boost your Amazon click-through rates by adding a keyword to your main image. This?simple change
?can significantly increase visibility and customer engagement.
- TikTok Shop now allows merchants to advertise products using search-based ads.?The setup
?is done through the ads manager, using the product sales objective and pulling products from TikTok Shop. This offers more flexibility than Amazon's auto-targeting.
- Amazon customers prioritize product benefits over features. Sellers should highlight how their products?make life better, easier, and more enjoyable
, by showing the product in use, solving a problem, and highlighting the outcome.
- Amazon shoppers' attention span is dwindling. To grab their attention, your?main image must be visually striking
and highlight a unique selling point. Bullet points are often overlooked, so make the main image impactful.
- Four visual formulas can significantly boost Amazon product sales. These include the Impact Image, Feature Spotlight, Customer Insight Visual, and Clarity Shot.?Implementing these visuals
?can enhance customer engagement and increase conversions.
- Successful Amazon sellers use a 'swipe file' method for product visuals. Curating?high-performing images
?from established brands. This tried and tested method enhances brand personality and boosts sales.
- Simple Modern shares insights from its 4-year experience as an Amazon 1P vendor.?The company
?reveals that while growth is prioritized, selling costs have remained stable despite rising marketplace fees. They also highlight issues such as Amazon's tendency to oversell, price scraping problems, and deal overfunding requirements.
- Walmart's Ad Center offers features to optimize sponsored ads. Including platform-specific bid multipliers and page type-specific bid multipliers.?These tools
?provide insights into customer behavior and allow for flexible bidding strategies, unlike Amazon's more generalized approach.
- Managing ad "waste" in Amazon Ads. Focusing on non-converting targets. It outlines a process involving downloading and filtering data,?identifying wasteful campaign targets
, fine-tuning, implementing bid changes, and monitoring results.
- Amazon sellers often overlook the power of images in selling an experience.?High-quality images
?should depict the product's use and its solution to a customer's problem, leading to increased conversions.
- Poor visual strategy can hinder Amazon sales. After implementing a new strategy involving?simple, instructional images and easy-to-follow visuals
, sales increased, returns decreased, and complaints nearly disappeared.
