- Amazon is set to introduce fees for sellers with low inventory in FBA in 11 days. The fees, which critics argue unfairly penalise sellers for Amazon's own errors, have no outlined resolution paths for common issues.
- Amazon shifts focus from Walmart and Target to Chinese e-commerce disruptors Temu and Shein. The two firms are achieving feats Amazon has yet to master.
- Amazon's low inventory fees are under scrutiny as the company fails to address seller concerns. Despite numerous queries on their official forums, Amazon has not provided clear explanations, leaving sellers in the dark about the fee structure.
- Amazon's new mobile feature could be impacting click-through rates on ads. The feature, a magnifying glass button on SERP thumbnails, affects both paid and organic ads, potentially aiding customer discoverability but discouraging brand protection.
- Capturing attention boosts sales significantly. Premium A+ content can increase sales by 9.7% to 300%, helping brands outshine competitors.
- SB Store Spotlight ad Placement introduces updates. Now allowing three products to be highlighted on TOS. The feature is currently in beta stage.
- Short-term focus is detrimental to Amazon businesses. Leading to struggles with low vendor margins. The key to lasting profitability is a long-term approach, including setting targets beyond a 12-month horizon and initiating strategies to increase distribution control.
- Building an effective Amazon brand store hinges on a well-merchandised homepage. Balancing categories with product placement and telling your brand's story are key strategies.
- Amazon is introducing new return processing fees from June 1st. Which are complex and unclear. Sellers will be charged based on return rates above a category average, with costs ranging from $3-6 per unit, on top of existing fees.
- Walmart has acquired TV manufacturer Vizio for $2.3 billion to boost its advertising capabilities. This move, which directly competes with Amazon, leverages Vizio's 500 advertiser partnerships and 18 million active SmartCast OS accounts.
- Invisibility of your main image could be detrimental to your online presence. This emphasizes the importance of having a standout main image on Amazon, ensuring it ranks high and is easily readable.
