Amazon Breaks Records
The final stretch is in sight...
With Halloween behind us, we're looking ahead to the holidays with a ton of excitement! And we're not alone, either — Amazon's got plenty of reasons to be optimistic, too. Here are this week's biggest stories:
The Amazon Corner
The Takeaway: Nine Things We Learned from Amazon's Prime Big Deal Days?
What won customers during Amazon's latest sale? At this point, the success of Prime Big Deal Days has been well-documented. Now that the numbers have been tallied, it's time to dig into the details and discover what we can learn from the massive October event. Forbes has outlined some of the biggest takeaways from Prime Big Deal Days, which should prove helpful to E-commerce sellers looking to replicate the sale's success as we move toward the holidays.??
Among the most notable insights include the fact that low-priced products (under $20) comprised 60% of the total items sold, while just 4% exceeded $100. Accordingly, electronics seem to be in a bit of a slump, with only 15% of shoppers purchasing items like TVs and computer products (compared with 29% during this year's Prime Day event). Perhaps the most valuable takeaway is that personalized deals (including invite-only promotions and targeted product highlights) were likely responsible for much of the success of Prime Big Deal Days — something to consider next time you're strategizing a sale.??
Top Retail and E-commerce Stories
领英推荐
Options, Please: Online Shoppers Want More Payment Formats
They say variety is the spice of life...?Research from global cloud platform Esker indicates that the way younger people shop online is changing. Nearly 60% of Gen Z shoppers say that they'd opted out of completing a purchase if they were not offered an online payment option. Another 33% of shoppers switched service providers due to inconvenient or complicated payment processes (and that number reaches 54% for adult shoppers under the age of 25).??
The solution for some businesses may be to introduce new options for payment processing. According to Esker's report, 41% of consumers expect retailers to adopt new payment technologies — including relatively novel peer-to-peer payments — quickly once they've been adequately tested. Esker COO Steve Smith offers forward-thinking sellers the following advice: "businesses must embrace online payment technologies that align with consumer preferences."??
QUICK TIP
Try this. Consider running your holiday sale early this year — you’ll reach budget-conscious shoppers before they’ve hit their seasonal spending limit.?
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