Amazon Brand Store Introduces Video Reveal and Product Selector for Enhanced Customer Engagement

Amazon has launched two exciting new features for Brand Stores: Video Reveal and Product Selector. These innovations aim to transform the shopping experience, making brand pages more dynamic and interactive.

?? Video Reveal: capture attention instantly

Amazon's Video Reveal feature automatically plays a video lasting between 2 and 8 seconds as soon as a customer lands on the Store page. This engaging "welcome effect" is designed to capture attention immediately and enhance brand visibility. Brands can use this feature to showcase a flagship product or communicate a key brand message, creating a more dynamic entry point compared to static banners.

Key Highlights

• Auto-playing video upon store entry to captivate consumers;
• Ideal for highlighting hero products or key messages;
• Supports video formats like mp4, m4v, and mov, with a maximum size of 4 MB.

??? Product Selector: personalize the shopping experience

The Product Selector is an interactive tool that guides shoppers in finding products tailored to their needs through a brief questionnaire. Brands can feature up to 35 products and provide alternatives if recommended items are unavailable. This tool is particularly beneficial for stores with extensive catalogs or products that cater to specific features.

Key Highlights

• Personalized product recommendations based on customer preferences;
• Supports up to three questions to refine product suggestions;
• Enhances customer interaction and satisfaction by guiding them to suitable products.

Both features offer brands powerful tools to?improve customer engagement?and?personalize and enhance the shopping experience. By integrating these innovations, brands can not only capture consumer attention but also guide them toward products that best meet their needs!

To explore these features in detail and learn how they can benefit your brand, read more in our article on our website ?? https://www.witailer.com/newsfeed/amazon-introduce-due-novita-per-il-brand-store-video-reveal-e-product-selector

For brands looking to maximize the impact of these features, Witailer is here to help ?? Our team of experts is ready to assist in implementing effective strategies to optimize your Brand Store presence on Amazon!

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