Amazon - the biggest opportunity in eCommerce for Irishbrands
Last week I spoke at DMX Dublin explaining how Irish brands can sell on Amazon - and make money. I spoke with @Jonathan who provided a case study on how his company Parnells have used Amazon as their sole online sales channel and who will launch a .com offer in May 2020.
Parnell's use Amazon to:
* Grow Sales
* Expand to international markets shipping from Dublin
* Test their products across markets to understand competitive forces at play
Amazon is not for everyone - but don't you owe it to yourself to find out for sure?
Distributing on Amazon is:
- Harder than you think
- Full of hurdles and unique characteristics
- Full of opportunity for Irish brands
If you missed it, you can download the presentation on this page: How Irish Brands can Sell on Amazon and make money.
You can also access my supporting 20 page guide, which covers:
- Amazon's popularity in the Irish market
- Why Irish customers love shopping abroad - and what you can do about it
- Why Irish brands should consider Amazon
- How Amazon works with your .com offer
- Concepts you need to know before selling on Amazon
- How to list on Amazon and win the Buy Box
- How you can optimise your product listings on Amazon
- How to track whether your products are found on Amazon; and what to do if they are not
- Finding out your Amazon conversion rate; and how to increase that
- Whether you are already using best practises for the Amazon platform
Comment on Mobile ready hero images from the presentation: Optimising product packaging leads to 24% increase in sales
Amazon has raised the bar of customer experience; Jeff Bezos says the Amazon's customers will always want product cheaper and delivered faster - and they spend a lot of time and resources meeting this need.
Have you considered Amazon as a platform for your brand? Have a look at the presentation + supporting guide which will help you understand the Amazon opportunity for your brand.
I'd love to hear your thoughts on this...get in touch with me on Linkedin or via email.
More comments, questions and responses at the original Linkedin post
#ecommerce #amazonsellers #amazon #amazonbusiness #dmxdublin #marketingeffectiveness #brandingstrategy #branding #digitalmarketing #marketing
Senior Manager Product Management - Oracle
4 年3 minute video on key takeaways from the ecommerce stream at DMX https://www.dhirubhai.net/feed/update/urn:li:activity:6646072755223609344/
Marketing Leader | Expert in Global Campaigns, AI-Driven Strategies & Revenue Growth
4 年So true, you're leaving money on the table by not exploring Amazon. It is a ready made market of buyers that you can plug into and make gains once you do it right. I've also seen it work quite well for brick and mortar stores with no ecommerce shop.
eCommerce Strategist & Consultant | RETHINK Retail 2025 Top Expert | Producer for RWM Commerce Watson Weekend Podcast | Head of SponsorShip RMW Commerce | The V Spot Host
4 年Aidan Duffy?Is it the only opportunity. Given the finite size the irish market, I think there are few better options than amazon only. This should be the case for all new ecommerce entrants. Any thoughts??
Cloud Adoption Director @ Oracle | Customer Success Services
4 年Marek Rarko
MD at Parnells - The Castor, Wheel & Tyre Specialists
4 年We’ve definitely seen an increase in sales from our Amazon European marketplaces in the past few weeks, is it down to Aidan Duffy or Covid19!