Amazon Ads Update: What's New?

Geotargeting Unleashed in Sponsored Display Ads!

Big news in the world of advertising! Sponsored Display ads just got a turbo boost with the introduction of Geotargeting. Advertisers, get ready to take control and amplify your campaign precision! Now, you can pinpoint specific locations for ad delivery, ensuring your message reaches the right audience in the right place.

But wait, there's more! Enjoy the flexibility to expand your audience reach with nationwide ad display if you're feeling extra ambitious. This game-changing enhancement is set to elevate your Sponsored Display advertising experience through the Demand Side Platform (DSP). ?

Get ready to level up your advertising game with Sponsored Display's latest feature – because precision and flexibility just became your new best friends!?

Major Overhaul to Coupon Dashboard!

Get ready for a game-changing update to our Coupon dashboard with not one, but three exciting features:

1?? Audience-Based Coupons

Tailor your discounts to different audiences! Whether it's a tempting 15% off for high-spend customers or a generous 10% off to win back those cart abandoners, our new dashboard has you covered. Leveraging audience insights from Brand Tailored Promotion (BTP), but with a fresh twist! Unlike BTP's 90-day insights, our coupon dashboard extends this to the last 7 days, capturing those recent brand departures. Curious about the difference between Coupons and BTP? With Coupons, you have the power to specify discounts for individual products.

2?? Reorder Coupon

Ever wished you could entice customers who've previously purchased but haven't returned within the expected timeframe? Well, now you can! What's the expected timeframe, you ask? Only Amazon knows, and maybe they're keeping it a mystery!

3?? Transition to the New Dashboard

Mark your calendars for a crucial date – the old Coupon Page bids farewell on February 12th! Don't miss out on promotions; transfer your existing coupons to the new dashboard. Coupons on the old page ending after February 29th will bid their goodbyes automatically. To keep the promotional party going, cancel them now, find them in the new coupons page, and hit "Run again."

Amazon PPC Revolution: Unveiling the Power of Detail Page Views in Sponsored Campaigns!

Exciting development for advertisers! Introducing a game-changing metric, "Detail Page Views," now available for analysis in Sponsored Brands & Sponsored Display Campaigns.

?? Unveiling a Unique Metric: Unlike other metrics, DPV isn’t bound to individual customers. It provides a holistic view of engagement.

?? Multiple Interactions, Multiple Counts: For instance, if a single customer explores 10 of your product detail pages, it registers as 10 DPVs.

?? Insightful Analytics: Utilize Detail Page Views (DPV) to gain a comprehensive understanding of how Sponsored Brands & Sponsored Display campaigns influence and drive brand consideration.

Exciting News from Amazon: Introducing Gen-AI Assistant "Rufus" for Conversational Shopping!

Amazon has raised the bar in AI-powered search with the launch of "Rufus," a revolutionary conversational interface driven by Gen-AI technology. Following the footsteps of industry players like Walmart and Instacart, Rufus is set to transform the shopping experience by fostering natural dialogue.?

What can customers do with Rufus?

1?? Learn About Products: Customers can conduct general product research by asking questions like "what to consider when buying headphones?" or "what are clean beauty products?" to receive valuable information guiding their shopping journey.

2?? Shop by Occasion: Customers can search for products based on activities, events, or specific use cases by asking questions such as "what do I need for cold weather golf?" or "I want to start an indoor garden." Rufus suggests shoppable product categories tailored to the customer's needs.

3?? Compare Product Categories: Rufus assists customers in comparing different product categories by answering questions like "what’s the difference between lip gloss and lip oil?" or "compare drip to pour-over coffee makers," helping them make confident purchase decisions.

Amazon Unveils Enhanced Manage Inventory Dashboard for Effortless Control

Amazon introduces the Enhanced Manage Inventory Dashboard in BETA. Check out the latest features:

? Sort by Performance Metrics: Arrange your product list based on key metrics like last 30-day sales, units sold, page views, and sales rank.

? Instant Access to Pricing & Inventory Details: Quickly view pricing and inventory details for your products directly from the dashboard.

? Effortless Issue Resolution: Address and enhance most listing issues without leaving the page for a seamless experience.

? Customizable Table View: Tailor the table view to your preferences for efficient and personalized inventory management.