Amazon Ads Tech Update - March 2023

This is for the technical developer, product manager, or the person in your organization that works to keep your tool up-to-date with the latest and great updates from Amazon Ads. If that is not you, please for this to them. If this is you, here you go, a recap of some of the updates that have gone live in the past month (or so). You can follow updates live in the Advanced Tools Center.

Product Deep Dive

This month I covered the Amazon Ads Learning Console and the new Amazon Ads Video Certification in my product deep dive. If you have had a chance to check this out, please give it a read.

Upcoming Webinar for members of the Amazon Ads Partner Program

Are you an Amazon Ads Partner? Here are some exclusive virtual events for you.

Achieve your business objectives with Amazon Video Ads solutions- April 12th,?@ 11am EST

“In this webinar we will give you an overview of Amazon's video ad solutions, including Streaming TV, Online Video, Sponsored Brands Video, Sponsored Display Video, Twitch Premium Video and Amazon Live. This is not to be missed for anyone who oversees Amazon video marketing strategies and budgets.”

Register here

New strategies and features for Sponsored Brands- April 18th,?@ 11am EST

“Join us to discuss the exciting new campaign recommendation features that Sponsored Brands introduced, including Campaign Insights and Budget Recommendations, to help optimize your campaigns and improve performance and efficiency”.

Register here

Get recognized by the Amazon Ad Partner Awards 2023-?Tuesday May 9th

“The Amazon Ads Partner Awards is a program that honors and celebrates the ambitious work that our partners deliver for their clients. Recognizing visionary campaigns, the awards highlights Amazon Ads partners’ tactical and technological acumen across our suite of Amazon Ads products. It’s a way for agencies and solution providers to show what’s possible with advertising excellence. In this webinar, we’ll review the 2023 award categories and eligibility criteria, how to enter for the awards and tips for creating a successful application, and Partner Awards finalist and winner benefits.”

EU-friendly time zone at 3pm BST / NA-friendly time zone at 3pm EDT

Amazon Ads API Updates

Learning Console Certification: Amazon Ads API

The new "Automate and scale with the Amazon Ads API is now live on the learning console. In this course, you will learn about the Amazon Ads application programming interface (API) that enables programmatic access for campaign management and reporting. While this course is designed for beginners, I suggest any programmer can check it out and earn a certification. Note: an account with the learning console is required for the link above.

Access valuable brand Stores insights from the Amazon Ads API

Amazon Ads introduced a new brand Stores insights API that you can use to programmatically to access Stores insights. These insights include performance metrics like number of store visitors, sales, orders, and page views. This information can be combined with other ads data for you to get holistic view of your Store’s performance.

Improve campaign impression delivery using the Sponsored Brands campaign insights API

Sponsored Brands campaign insights provides advertisers with new metrics and insights to inform Sponsored Brands campaign creation. This feature:

• Provides search term impression share and search term impression rank for keywords.
• Informs an advertiser if selected keywords have low search traffic.
• Informs an advertiser if bids have a low probability of winning an auction.

Sponsored Brands version 4 campaign management APIs are now generally available

Sponsored Brands version 4 campaign management API functionality exited beta and into general availability status. Advertisers, agencies, and tool providers can leverage these APIs to create and manage their Amazon Sponsored Brands campaigns worldwide. You can generate create and manage ad group-based campaigns as well as legacy campaigns similar to the advertising console. To encourage adoption, the version 4 APIs follow the existing API pattern for Sponsored Products or Sponsored Display for campaign management. This functionality is available to advertisers, tool providers, and agencies that have self-service access to Sponsored Brands.

Worldwide support for Sponsored Display in Amazon Marketing Stream

Sponsored Display datasets are now available globally in Amazon Marketing Stream (beta). We are excited to expand the Sponsored Display datasets (sd-traffic and sd-conversion) in Amazon Marketing Stream (beta) to all countries currently supported by the Amazon Ads API. Amazon Marketing Stream delivers Amazon Ads campaign metrics and information to advertisers' or integrators' AWS accounts via a push-based model in near real time.

Are you looking for specific Vendor or Retail Amazon Data? Sam Hager provides a great breakdown of the current Amazon APIs for 2023.