Amazon Ads Report Card from February ?
Grab your favorite beverage and get ready to dive into a world where keywords reign supreme, Sponsored Brands shine, and Audience Targeting is what matters. In this edition, we're serving up a smorgasbord of bid recommendations, alongside insights from Sponsored Brands search term reports that'll have you nodding in agreement faster than a Prime delivery. And if that's not enough to tickle your fancy, we're unraveling the latest update of audience and contextual targeting within the same campaign – because why settle for just one bullseye when you can hit the target from every angle? So buckle up guys, for part data, part strategy, and all Amazonian adventure. Let's make waves (and sales) together! ??
?? Quote of the Week
Don’t count the days, make the days count." - Muhammad Ali
??Hot News: Newly Enhanced Category Insights Unveil Search Trends & Popular Keywords
The most recent enhancement to Category Insights brings forth intricate graphs showcasing search volume and click counts over time, shedding light on the prevailing keywords within various categories. This update includes graphs illustrating the trend of Search Volume and Click counts over time. Additionally, it highlights the most popular keywords along with their respective search volumes.
?? New Feature Alert: Convert Amazon Posts into Sponsored Brand Ads?
Amazon has rolled out a new feature that empowers advertisers to seamlessly convert top-performing Amazon Posts into Sponsored Brand campaigns right from the Posts manager. This innovation streamlines the ad creation process, enabling brands to maximize the impact of their successful organic content and elevate their advertising strategy on the platform.
??New in Advertising: Amazon SERPs Now Display Product Variations?
Amazon has introduced a new feature that displays product variations directly on the search engine results pages (SERPs). This enhancement aims to boost click-through rates and drive more traffic to organic listings, excluding sponsored products. By offering immediate product options, this feature has the potential to increase shopper engagement significantly.
??Trending: Amazon Enhances Sponsored Brands with Auto Targeting
Amazon has introduced two new auto-targeting options for Sponsored Brands campaigns, emphasizing brand-related and landing page-relevant keywords. This enhancement simplifies campaign management and enhances visibility by automatically targeting high-traffic, relevant keywords.
??Trending: Amazon Launches Manufacturing Central for Sellers in India?
Amazon has unveiled Manufacturing Central, a new platform designed to empower sellers by facilitating connections with Indian manufacturers across apparel, home linen, and kitchen categories. This service, initially free for a limited period, streamlines the sourcing process by offering quotations from various manufacturers, simplifying negotiation, and enabling ordering without the need for travel. Amazon's objective is to provide a transparent supply chain and facilitate customized product creation from design to delivery.
??Trending: Brand Store Visibility in Search Suggestions?
In its latest update, Amazon has integrated Sellers' Brand Stores into search bar keyword suggestions, thereby significantly boosting brand visibility and simplifying customer access to Brand Stores. This pivotal change is poised to drive increased traffic and enhance discovery for sellers on the platform.
??In Focus: Amazon Mobile App Revolutionizes Product Presentations with Auto-Play Videos"?
On February 20, Amazon introduced a new feature on its mobile app: auto-playing videos in product listings. This change represents a notable departure in the presentation of products. It highlights the growing significance of video content for sellers, indicating that listings featuring videos may have a better chance of captivating potential customers.
???Amazon Business Global Expansion: Sponsored Display Ads Now Accessible Worldwide"
Sponsored Display is now accessible on Amazon Business worldwide. This expansion enables advertisements to be featured on the homepage, search results, and product detail pages across both desktop and mobile platforms. The update is designed to enhance the reach of Sponsored Display campaigns, empowering advertisers to target business shoppers more efficiently and showcase exclusive business pricing and quantity discounts.
??Better Advertiser Experience: New Historical Data-Based Bid Recommendations
Amazon unveiled a groundbreaking feature designed to streamline advertising efforts: bid recommendations based on historical data. This innovative tool provides advertisers with insights into optimal bid amounts for keywords, utilizing past performance data. The introduction of this feature is aimed at maximizing ad spending efficiency by offering valuable guidance on achieving desired advertising outcomes.
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??Amazon Ads Revolutionizes Campaign Management with Enhanced Bulksheets
Amazon Ads has unveiled major enhancements to its bulksheets, aiming to streamline campaign management. These updates include the incorporation of Sponsored Brands search term reports and the ability to create and manage multiple ad groups within a single campaign.
By integrating search term data directly into bulk sheets, Amazon Ads eliminates the need for separate downloads from the advertising console, simplifying analysis and adjustments. Additionally, the new multi-ad group feature offers advertisers greater control over campaign structure and creative assets, supporting all Sponsored Brands ad formats.
These advancements are now accessible globally to vendors and sellers leveraging bulk sheets, promising improved efficiency and effectiveness in campaign management.
??Better Advertising Precision: Sponsored Display Targeting Options Upgraded
Amazon announced significant improvements to its Sponsored Display advertising platform. Sellers can now seamlessly merge audience and contextual targeting within a single campaign, enhancing precision and flexibility in reaching target customer segments.
This update empowers advertisers to tailor their campaigns based on audience behavior and the context in which ads appear, providing a more personalized advertising experience. With this increased flexibility, advertisers can optimize their strategies to better align with their marketing objectives and reach the most relevant audiences effectively.
??Amazon's Personalized Promotions: Introducing Audience-Specific Coupons
Amazon unveiled a significant upgrade to its coupon feature, introducing audience-specific coupons for sellers. Among the updates is the ability to target specific audiences, including a novel option to target brand cart abandoners from the preceding seven days.
This enhancement, which necessitates a minimum audience size of 10,000 customers, is poised to revolutionize promotional strategies. By tailoring coupons to specific audiences, sellers can deliver more personalized promotions, thereby enhancing conversion rates. This approach ensures that promotions reach consumers who have already shown interest in the brand's products, increasing the likelihood of successful conversions.
??Elevating Seller Insights: Amazon Introduces Enhanced Metrics for Store Page Performance
Amazon recently announced significant improvements to its Store page insights, introducing new metrics to empower sellers. Among the additions are average dwell time, average bounce rate, and the count of new-to-store visitors.
These metrics are designed to offer sellers deeper insights into user engagement and customer reach, underscoring the pivotal role of a captivating storefront design in driving performance. By providing a clearer understanding of how customers interact with Store pages, these enhancements enable sellers to refine their strategies and optimize the shopping experience for increased conversion rates and customer satisfaction.
??Amazon Advertising Innovates with Multi-Brand Format for Sponsored Brands
Amazon Advertising made a substantial update on February 27 by introducing a multi-brand format for Sponsored Brands. This new feature enables the display of four brands at the top of search results, marking a significant shift in advertising strategy.
The introduction of this feature is anticipated to reduce the cost per click (CPC) by expanding ad space. However, it may also result in lower conversion rates due to shared visibility among multiple brands. This move reflects Amazon's ongoing efforts to evolve its advertising platform and provide advertisers with new opportunities to showcase their products while navigating the balance between visibility and conversion effectiveness.
?? eCom Updates
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Amazon Senior PPC Expert ?? | Global Catalog Manager ??| Amazon Operations & Catalog Troubleshooter | Scaled Amazon Brands Globally
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Partner & Director of Advertising at Incrementum Digital | Amazon Seller | Amazon Advertising
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