Amazon Accelerate - Know Before You Go

This is a living document that will be updated as new information is available. Check back for more updates. If you are planning to release a new product or feature at Accelerate, please DM me so I can make sure to add it to my updates during the event. Okay, let’s get started.

Welcome to #amazonaccelerate!

亚马逊 Accelerate is Amazon’s premier annual seller conference. The conference offers a unique experience for all attendees, whether attending in-person in Seattle or virtually from anywhere.

While tickets are no longer available to attend in person, you can still sign up for the virtual event. The event will include 3 general sessions from Amazon leadership, 45 breakout sessions, a seller cafe to meet with Amazon and partners, as well as social networking events.

• When: September 12 - 14, 2023
• Where: Seattle Convention Center, Seattle, WA
• Cost: Virtual tickets are free. Live event tickets are no longer available.

Your Checklist:

• Register for Seller Cafe appointments (Closes 9/8)
• Build your agenda
• Download the conference app
• Attend the Block Party

This is my list of things to do.

Make sure you take care of these ASAP; see below for details.

Keynote

Amazon leaders will share new products, tools, and resources Amazon is launching to help you grow your business, along with sellers sharing their journeys and success stories. Last year's keynote was packed with valuable information. Make sure to get a seat and be ready to take notes.

Conference App

Download the conference app to build your agenda, see all the activities, schedule one-on-one meetings, and more.

Official Events

Welcome Reception — Arrive early and stop by the convention center on September 12 for a chance to meet and greet other attendees. The welcome reception runs from 4 - 6 p.m. and will include food and drinks. This is a good chance to meet Amazon leadership, get your badge, and start networking.

5K Walk Run — Join me and other attendees for a 5K fun walk/run. Meet on level one of the Seattle Convention Center Summit Building – Summit Lobby at 6:15 a.m. It will be a little chilly in the morning, so don’t forget your proper running attire. The run will leave promptly at 6:30.

Amazon Block Party — On Wednesday night, don’t miss the Amazon backyard Seattle block party. The Space Needle serves as the setting, and the evening will be filled with food trucks, swag, entertainment, and more. This was a great event last year, with lots of photo ops. Shuttles will be provided from multiple hotels and leave every 10 minutes. You must have your Accelerate badge to board the bus and attend.

Pro tip: Space Needle tickets will be available on a first-come, first-serve basis. If you are interested in going to the top, get your ticket when you arrive as its a timed entrance.

Unofficial Events

Pacvue and Helium 10 will be hosting a happy hour on Sep 11 from 4:00-6:30 pm. If you are in town early, stop by for an informal get-together at Wild Ginger; no RSVP is required. Light appetizers will be served, and a cash bar will be available. Find Luke McGinnis and tell him I told you he would buy a round (I can’t guarantee it will work!).

Sellers in Seattle After Party is hosted by Seller Systems , Ritz Momentum , and Trivium Group , which will take place on Sep 13 from 8 pm to midnight. This event is for brands, service provider kindly asked not to attend and will be turned away. You can sign up here for your ticket.

The event is limited to 250 people, and entry will be first-come, first-serve with prior registration. I expect that I will learn of more events as we get close. Again, check back here for updates.

New This Year

SWAG Activation — This year, they are raising the bar on SWAG with daily opportunities. Visit the new SWAG activation outside the Accelerate Pavilion on level EX to get your SWAG. Check back each day to see what’s new.

Accelerate Pavilion — New in 2023, this is your spot to meet speakers, Amazon employees, and other attendees. The pavilion has Partner Connect, Selling Partner Presentations, Lightning Talks, The Hub, Food and Drink and more. Check it all out.

Partner Connect is your chance to find service providers and Amazon services to help grow your business. The Selling Partner Presentations are 15-minute presentations led by the Amazon Selling Program. The Lightning Talks are 15-minute presentations led by subject matter experts. Finally, The Hub is an upbeat place that has social activities, networking, and a chance to get your one-to-one business meetings with Amazon Account teams. You can sign up for many of these sessions inside your conference app.

Breakout Sessions

This year's event will have 2250 in-person attendees, 15K+ virtual attendees, 50+ sessions, and 85+ speakers. This means that it has plenty of content to keep you busy. All the sessions have detailed descriptions, including tags, for you to figure out what is right for you. The agenda builder is designed to help you plan out your day and ensure that you don’t miss anything. Remember, adding a session to your agenda does not guarantee you a spot. Seats are filled on a first-come, first-sever basis.

This year, you will have two chances to see me on stage.

Wednesday, September, 13, 2023

7 Tactics the Top 10% Of Brands Use in Their Ads Strategy

11:50 AM - 12:35 PM

After Christina Cavazos shares some of the research from top sellers, we’ll have a fireside chat on how to put this data into action. You’ll leave with concrete steps to level up your campaigns and plenty of inspiration and insight.

Thursday, September, 14, 2023

Establish Your Brand by Investing in Upper-Funnel Marketing

10:50 AM - 11:35 AM

I will be joined on stage by Destaney Wishon and Gabi Viljoen, MBA . In this fireside chat, we'll discuss the key elements to establishing a brand by investing in upper-funnel marketing with Amazon Ads. We’ll walk through how an Amazon Ads partner leveraged our suite of advertising solutions to help a brand achieve its business goals. You'll leave this conversation with a comprehensive understanding of the ways that upper-funnel marketing with Amazon Ads can help establish and build your brand in our store.

A Tour of Seattle - For Amazon Nerds

If you are an Amazon geek like me, these are some things you may want to do while in Seattle.

Visit the Spheres - You won’t be able to go inside, but it's still a really cool structure to check out right in the heart of the Amazon campus.

Amazon Go - Just down the block from the Amazon Spheres is an Amazon Go store. This was the first one. If you have never experienced the walkout technology, this is your chance.

Amazon Banana Stand - The stands are open weekdays from 8 a.m. to 3:30 p.m., providing bananas to employees and non-employees alike. Stand attendants, known as "banistas", oversee the distribution of around 8,000 bananas per day in its two wooden carts, supervised by so-called "bananagers" who keep track of demand. The Banana Stand is usually located outside the Day 1 building, next to the park.

People watch - Dog Watch - In the footprint of the Spheres is the South Lake Union Dog Park. This area usually has some games or some type of fun setup. The last time I was in town, they had swings. It's a great place to hang out and people-watch.

Amazon HQ Tour - Amazon offers tours on Tuesdays and Thursdays at 10 a.m. and 2 p.m. The 90-minute tour takes visitors to a few buildings on campus. Reservations are required.