Amazon Accelerate - Announcement Recap

Amazon Accelerate was a jammed packed event. For those who were keeping track, I counted over 20 announcements that were shared on the main stage. To help out I recapped them all below, providing a link to so that you could learn more.

Thoughts on the event - Amazon knocked this out of the park. First, the event was a sell out with almost 2500 attendees! For someone who has attended Amazon events in the past this was the most diverse collection of sellers I have ever seen. It was great to see Amazon really drive home diversity in the speakers on stage as well as the attendees in the room. Second, Amazon presented a full experience. From the keynote address to the breakout rooms, to the 1:1 sessions, Amazon packed a punch with exciting announcements throughout the event. In addition, Amazon's Block Party which gave private access to the Space Needle, Museum of Pop and other surprise and delight moments was a big hit for all that attended. If you want to see some pictures, check out my Day 1 and Day 2 recap here.

FOMO - Did you feel like you missed out? Join me at unBoxed, Amazon Ads annual conference where they announce new solutions to help brands big and small connect with customers, grow their brand, and prepare for the future. The event will include insights from industry leaders, training and certification classes, breakout sessions, interactive demos, after-hour events and an exclusive musical performance. Let’s break it all down.

Account Health Assurance - For higher Account Health Rating accounts - that have a valid emergency number on file - you can achieve "Account Health Assurance" which means you will have Amazon's assurance that they will not shut down your Account if you are actively working with them on an issue. This news was very well received by the audience.

Tailored Audiences - With Tailored Audiences Beta launch, brands can now engage their repeat, high spend, and recent Amazon customers with email marketing campaigns, informing these critical customer segments of seven-day deals and new product launches. Any U.S. registered brand with customers in the last 12 months will soon be able to use the Customer Engagement tool to build deeper relationships and brand loyalty with their customers. Learn how to reach more of your Amazon customers through personalized email campaigns.

Small Business Badge - The Small Business Badge helps customers easily discover products they love from small business brands and artisans in Amazon's store. Learn more to see if you qualify.

Customers ask Alexa - With 'Customers Ask Alexa' on Seller Central, U.S. registered brands will soon be able to answer questions in their product categories that customers ask on an Amazon.com search. With the self-service tool to answer frequently asked customer questions, brands can connect directly with their customers and also improve their visibility. 'Customers Ask Alexa' will be available in Seller Central for a select group of brands in October 2022, as an invite-only program, before becoming available to all eligible brands in the U.S. in 2023. Learn how Amazon Echo may soon answer your questions with ads.

Premium A+ - now available at no cost for an extended promotional period to sellers who have registered as a brand owner with Amazon Brand Registry. Premium A+ content offers new and larger module types in the product description section on the product detail page such as video, image carousels, and interactive hotspots. Implementing Premium A+ content can increase your sales by 20%. During the promotional period, you can publish Premium A+ content for all registered ASINs using the A+ content manager. If you have a published A+ brand story across your ASIN catalog and have had at least 15 A+ content projects approved in the past 12 months, you are eligible for Premium A+ content for each Amazon store. Learn more about how to use A+ content.

Seller Profile Page (SPP) is your customers’ go-to resource to find detailed trust-building information about your business as an Amazon seller. It contains the information most important to your customer when making buying decisions including: seller’s performance ratings, customer reviews, and detailed information on guarantees, refunds, and return policies.

Buy with Prime is a new way to grow your direct-to-consumer store with Amazon. Grow your e-commerce business by attracting and converting shoppers with Prime—offering fast, free delivery and a checkout experience on your website that shoppers know and trust. Learn how DTC brands can now buy ads on Amazon that will drive traffic to the brand’s website.

Express Payout - With Express Payout, you can receive deposits from Amazon in your bank account within 24 hours—any day, any time (even Sundays). Learn how to get your money faster with Express Payout

Amazon Supply Chain offers best-in-class third-party logistics (3PL) solutions for companies of any size, across any industry. With Amazon Supply Chain, you can leverage the power of the world's largest fulfillment network to deliver for your customers anywhere, anytime, and through any channel. Learn more at https://supplychain.amazon.com/.

Amazon Warehousing & Distribution (AWD) is a new third-party logistics (3PL) solution offered by Amazon Supply Chain. AWD provides flexible and low-cost upstream bulk inventory storage and distribution for your business. Learn more about this new service to help solve supply chain challenges for sellers.

BOPiS - Amazon shared more details about their earlier announcement how they are partnering with brands to buy online and pick up in store. You can learn more here.

List Once, Sell Globally enables sellers to create offers across Amazon stores worldwide and automate pricing decisions through new pricing rules. Learn how to get starting with Amazon globally.

Amazon Seller Wallet - We are launching Amazon Seller Wallet in 2022 to help sellers manage and move funds from selling on Amazon.com. It's a digital wallet that makes it easy for global sellers to hold, view, convert, and transfer store proceeds from the U.S. store directly to their bank accounts—all within Seller Central. See how it’s now easier for sellers to manage their money on Amazon.

New Seller Incentives - Through New Seller Incentives, new sellers on Amazon’s Professional selling plan can qualify for a suite of benefits designed to help them launch and grow on Amazon. See the latest seller incentives here.

Seller Mobile App - The Amazon Seller App offers everything you need to get started as a new seller, along with the flexibility of managing your business on the go. We’re making it even better by adding popular resources from Seller Central: The Seller University Mobile Quick. Start Guide introduces the app to new users, and provides guidelines for finding products to sell, tips for estimating profitability, and step-by-step instructions to create listings. The Revenue Calculator is also coming soon to the app. This feature lets you run “what if” scenarios for any product to estimate fees, costs, net profit, and margin, based on size, shipping, and other variables. You can find the Amazon Seller app in the iTunes and Google Play app stores. Learn more at https://sell.amazon.com/tools/amazon-seller-app.

Customer Review Insights - Amazon’s new Customer Review Insights tool gives sellers actionable information gathered from customer reviews to help you develop and launch your next top-rated product. Learn more about how to launch products with 4-star ratings using Customer Review Insights

Brand Analytics - The Brand Analytics search dashboards, Search Catalog Performance, and Search Query Performance dashboards give you new views into your customers’ shopping funnels and the top queries relevant to your brand. The Search Catalog Performance dashboard provides a comprehensive product view of key shopping metrics such as impressions, clicks, cart adds, and purchases. The end-to-end shopping behavior data will help you diagnose sales funnel issues. The behavior and demand data combination will help you improve your catalog quality. Amazon now shares more search data with sellers. Here’s how to get it.

Veeqo - Veeqo is the Multi-Channel Shipping software that cuts the cost and speed of fulfilling orders with low shipping rates, automation, and hassle-free fulfillment tools. This was exciting because Amazon hands out shipping software to merchants, including on rival sites.

Seller Forums - With many new posts each day across a variety of topics, Amazon’s Seller Forums is your daily stop for finding the answers that can help you launch and build a successful brand. Based on the feedback from our sellers, we will be launching a new Amazon's Seller Forums with a new look and feel and exciting new features. We have made it more user friendly by personalizing the experience and surfacing the topics you are most interested in. We have made navigation and search more intuitive by improving the way content is categorized, and made it easier to interact and provide feedback on the usefulness and relevance of content. Additionally, we have grown our team of community managers to provide a safe, welcoming environment. With millions of sellers participating, Amazon's Seller Forums are your destination for sharing experiences and best practices with other sellers, and receive useful insights from Amazon Community Managers and Amazon thought leaders to help grow your business. The new Seller Forums experience will be rolled out soon, stay tuned!

Manage Your Experiment - Manage Your Experiments is launching new features to optimize your A/B tests and publish your winning content faster. The Title and Image notifications feature has been implemented to inform you when content you want to test is too similar to your current content and may not deliver conclusive results. Conclusive results help ensure you have productive content, and can increase your likelihood of getting better test results. Learn how to experiment your way to sales growth using our new A/B testing options.

FBA Centralized Dashboard - FBA Dashboard is a new product to quickly see a snapshot of your FBA business including metrics and recommendation for inventory, shipments, growth, and sales. FBA Dashboard helps prioritize tasks and develop immediate action items. Here you can learn 4 ways to use the new FBA Dashboard.