Amazon Accelerate 2023: The Inside Scoop

The Amazon Accelerate conference has just concluded, and it was a resounding success. Attendees thoroughly enjoyed connecting with fellow sellers and enthusiasts.?

Beyond the social aspect of the event, it's evident from the stream of posts here on LinkedIn that what truly made Amazon Accelerate a significant occasion was the unveiling of the latest and upcoming tools and products that can propel sellers toward success.

Amazon Accelerate took center stage at the Seattle Convention Center from September 12-14. Here are some key takeaways from the action-packed event that our very own VP of Brand Management, Jason Mas , had the pleasure of attending.

Overall, it was an incredible trip where I had the chance to meet many fans of the YouTube Channel, connect with clients, and foster relationships with affiliate partners. - Jason Mastromatteo

Amazon's Supply Chain?

Amazon has revealed an impressive new service designed to encompass the entire logistics spectrum, starting from manufacturer logistics and freight management, and extending to bulk storage, distribution, replenishment, fulfillment centers, and final delivery.?

Supply Chain by Amazon aims to redefine your business operations, serving as your comprehensive partner in automating inventory management and seamlessly overseeing the entire product journey from manufacturing to end-users.

Amazon Emerald Teaser

During the conference, Amazon gave a glimpse of something intriguing called 'Amazon Emerald,' although not fully elucidated. The hint suggests a focus on 3rd party app recommendations. This is something worth staying tuned to.

An off-LinkedIn resource from SellerApp about the Amazon Emerald Program says:

Amazon Emerald streamlines seller operations in Seller Central, providing customized notifications from third-party apps right within the dashboard. Amazon's focus is on enhancing Emerald with new apps to offer notifications for inventory, pricing, FBA shipments, advertising analysis, and more.

Mobile Advertising Console Unveiled by Amazon?

Amazon has introduced a mobile advertising console, presenting fresh opportunities for advertisers and sellers to connect with their intended audiences. Sellers can manage coupons and ads through the app even while on the go.

Shipping To Non-FBA Sellers

Exciting advancements have been revealed, enabling businesses to use Amazon Shipping to fulfill their cross-platform orders. This is a game-changer, ensuring smooth and efficient order fulfillment.?

• Available to 3P sellers in and out of Amazon
• No weekend delivery
• No residual charge
• Weekend (Sat/Sun) Pick-up and delivery services available
• Service to be offered in 15 metros
• Cheaper by up to 30%

Seller Messaging Enhanced Features

These involve more effective communication with customers which can save money and time.

These enhancements help streamline operations as sellers can effectively address their customers’ inquiries, optimizing resource allocation.?

Also helps with automated order management for seamless automatic access to order status, return information, shipping details, and refund information.

Product Listing Enhancements

Amazon introduces advanced AI improvements for listing management, including streamlined processes, a unified listing experience, and the power of generative AI. This innovation harnesses AI for automating tasks like creating bullet points and titles, and it's accessible to all US stores. Pushing Generative AI for improved efficiency and creativity.

Shoppable A+

A feature that will be launched soon is the Shoppable A+ content through a premium A+ comparison chart. This chart will showcase retail prices, review rating summaries, and a convenient 'add to cart' button for each product. ????

Customer Sentiment Insights

This is a new feature that sellers and brand owners can expect to see and utilize in the Product Opportunity Explorer tool.?

It can provide more granular data that covers reviews, returns, and customer Q&As. With this, you can discover insights into customer pain points, and ways to enhance your product and listing, ultimately boosting your star rating and saving margin by reducing return rates.

Localized Insights

Brands may get insights that are geography-based, which will enable them to tailor marketing and selling strategies to specific regions.

Enhanced Seller Profile Page

This is a revamped interface providing comprehensive insights about your business. Now, customers can conveniently add products to their cart directly from your profile page, simplifying the process of learning about your business and making purchases. Seamless shopping at your fingertips!

Manage My Experiments

Amazon is improving experiment optimization with Manage My Experiment, making it easier and more convenient. They've streamlined settings with one-click options and multi-attribute settings. This tool is designed for continuous use, allowing you to adjust and refine your strategies as the platform changes.

Did you know that 61% of shoppers start their product search on Amazon? Shopping habits are always changing. Running experiments consistently helps sellers adapt and make the most impact, especially during shifts.

The setup process is now simpler, and there are additional improvements to enhance your experience on Amazon. The Auto Publish feature lets you automatically publish the winning variant of your experiment, saving you time and simplifying the process.

Selling Partner Appstore Apps

These apps are crafted to assist small businesses in pinpointing growth opportunities, automating repetitive tasks, and streamlining their operations. Additionally, we're launching a program that simplifies how sellers use third-party apps.?

It involves integrating key elements of those apps directly into Seller Central, providing a seamless way for sellers to work with all the apps and services they need.

Sustainability Solutions Hub

Amazon's Sustainability Solutions Hub is your go-to for all things related to Amazon's sustainability initiatives. It covers various programs like Climate Pledge Friendly Products, Renewed, Used Products, Renewable Energy Resources, Extended Producer Responsibility, and The Climate Pledge itself.?

Notably, it introduces a new Sustainability category on the Service Provider Network, connecting sellers with trusted third-party providers for sustainable product design and participation in Amazon's sustainability programs.?

This resourceful hub is free for all Amazon selling partners, aiding in leveraging sustainability initiatives and achieving individual sustainability goals. It will be accessible to Amazon's Selling Partners in select countries, providing Sustainability Dashboards soon for tracking and enhancing sustainability efforts.

Other Amazing Announcements

Buy with Prime & Shopify

A new collaboration that will integrate Prime perks to Shopify.

Seller Central Updates

These include a revamped homepage and improved seller notifications.

Quality Control

Computer vision to be implemented in the fulfillment centers for detecting defects.

Buyer Abuse Protection

A measure that aims to reduce critical/abusive reviews.

Some Great Enhancements For The Consumers:

Augmented Reality

Amazon is revolutionizing shopping with an augmented reality tabletop experience, now spanning hundreds of categories. Dive into an immersive product visualization, allowing shoppers to envision how items will fit into their homes, thus reducing returns and enhancing the overall customer experience.

Fit Insight

Another AI advancement, this software can review size charts and returns. A very useful tool in the footwear and apparel category as it helps customers find better-fitting items to purchase.

Amazon Finance

Amazon offers diverse funding options, such as $5M Term loans, Merchant Cash Advances, Business Lines of Credit, and the convenient Amazon Selling Wallet for streamlined fund transfers and global payments. Additionally, a new Flexible Customer Financing feature allows payment plans, minimizing risk and adding flexibility for customers, with Amazon facilitating and charging a nominal fee for setup and expenses.

Improved Seller Rating

With a two-tap rating system, customers can easily rate sellers. They can leave star ratings even without any written feedback. The customer can now add more information if ever they have a bad shopping experience.?

Customer Loyalty Analytics Dashboard

Linking to the Brand Tailored Promotions, the new dashboard empowers brands by enhancing customer understanding, minimizing customer acquisition costs, and fostering long-term loyalty.?

Through 'Brand Tailored Promotions,' a facet of the loyalty analytics dashboard, brands can target high-value customers with personalized discounts, optimizing marketing endeavors. These analytics dashboards strive to diminish Customer Acquisition Costs (CAC) while elevating lifetime value through customized actions for distinct customers.?

Voice of the Customer

Amazon is advancing keyword integration, benchmarking, trend analysis, and actionable metrics to enhance the customer experience.

These highlights are just the tip of the iceberg from the recent Amazon Accelerate event—essential for every seller to keep their eyes on! Don't miss out on leveraging these powerful enhancements and tools to accelerate your business.

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