THE AMAZING MOBILE ADVANTAGE FOR YOUR SMALL BUSINESS

Why do anything about the most recent mobile update? Google updates their Algorithm way too often…or at least it seems that way. Last year saw 15 updates and in 2012 there was a whopping 37 of them, so far this year there have been 3. So I know you are happy the way things are, why should you care? Why go through all the effort when Google will change things again anyway? Technology is moving quickly, you need to be proactive. You need to keep up with algorithm changes in general. So what about mobile? Is it just another crazy Google initiative? I would argue the recent Mobile Algorithm Update is the most important one yet. Smartphone use and Mobile in general is not a fad, it’s here to stay. Google’s next Algorithm change could very well be mobile focused yet again (my guess is that it will be).

If you fall behind in mobile it will be hard to catch up. Tech moves fast and it will only get faster. Therefore, you should have a plan in place and take the steps towards improving usability on smartphones. 

So the big question: How many are actually using mobile to search the world wide web? The customers you serve don’t use smartphones right?

This couldn’t be further from the truth.

A very large number of people are on mobile for many reasons. Product research, finding retail store locations, looking for nearby coffee shops…and the list is expanding fast.  Are you taking advantage of your customers search habits? Don’t fool yourself, they are searching for you on their smartphones. The question is are you showing up or is it a competitor?

A quick side note on searches in general: There are over half a billion unique Google search queries per DAY. That’s 3.5 billion total searches/day…are you capturing a piece of the pie?

 But this post is about mobile, no more desktop stats. Time to focus!

Mobile by the Numbers

The number of mobile searches vs. desktop are increasing fast. In all likelihood your customers are searching you on mobile. Whether young or old, male or female most everyone uses Google. Lets get into some hard stats, let’s prove that mobile is here to stay. Your optimization efforts will be well worth it!

Mobile usage is growing 8X faster than the web did in the 1990s. This is a fundamental shift in the way we consume the internet. It’s big, and if you don’t stay on top of it…well you kinda have to.

Check out a previous slideshare post that still blows my mind: https://www.stephdokin.com/internet-trends-2015-the-bible-from-the-mouth-of-mary/

Things are growing fast, our world is moving quickly. To put things in perspective click here and scroll down to “Society & Media” OR check out how many smartphones were sold today. Mind blowing stuff! We are going to see over 2 billion smartphone users worldwide by 2016. So how many search queries is that going to be? Again, very much lots…

Here at The Stephdokin Digital Brand Agency we know that mobile is important. People use their smartphones in interesting ways, lets understand this a little better:

• 90% of people move between devices when accomplishing a goal.
• 71% of mobile users expect a mobile site to load faster than on a desktop.
• By 2020 90% of the world’s population over the age of 6 will have a mobile phone.

(Source)

And according to https://www.mobilestatistics.com more iPhones are sold each day than babies are born, that doesn’t even include other models. Soooo…Much Mobile!

Now how do we know the number of mobile users visiting your site? Visit the full post on our blog or click to it directly: https://www.stephdokin.com/mobile-advantage-amazing-statistics-insights/

The rest of the post will enlighten you on things like how to view your mobile numbers in analytics, my thoughts on ecommerce and mobile, email open rates on smartphones and more.