Ama Care: creating the smartest personalized beauty marketplace
How many products does your cosmetics shelf hold? Ten, twenty, or even more? Ama Care, FIRSTPICK‘s accelerator participant, believes it‘s time to change how we buy and use beauty products. According to Ama Care‘s team, skin care can be more sustainable if personalized. To achieve this, Ama Care is delivering a digital platform that relies on an advanced algorithm and a large database of beauty products.?
We invite you to get to know Ama Care in detail by reading our interview with the Co-founder Vera Art .?
What is Ama Care??
Ama Care is destined to become a one-stop shop for beauty products.??
We are on a mission to revolutionize the beauty industry. Our goal is to create the "smartest" marketplace for beauty enthusiasts, one that harnesses the power of technology to deliver a truly personalized experience.?
The beauty industry is long overdue for a change. With traditional methods, the average consumer is faced with a lengthy and complicated process, spending an average of 7 days navigating through numerous touchpoints before finally making a purchase. Yet, despite the time and effort invested, 40% of purchases still fail to meet expectations.
At Ama Care, we aim to simplify the buying process, ensuring that every purchase is tailored to meet individual needs. And perhaps most importantly, our platform empowers users to minimize waste by increasing the number of successful purchases and ensuring that every product is used to the very last drop.?
What inspired you to create Ama Care??
Andrei, my co-founder, carried out market research in the beauty industry and envisioned a startup that employs a recommendation system for cosmetics. Unfortunately, the team dynamic was not ideal, leading to a new start from scratch. During that time, Andrei Palunosik contacted me and shared his ideas. At the time, I was exploring the validation of a sustainable marketplace in the fashion industry. Upon hearing the terms "beauty" and "sustainable," which aligned closely with my own interests, I was immediately sold on the idea, and within a few months, we pivoted the concept to building a marketplace.
Our goal is to reduce waste by encouraging consumers to purchase fewer beauty products. Additionally, we aim to simplify and democratize the shopping experience for everyone, from beauty enthusiasts to those simply searching for a new cream. We aim to make this process accessible and straightforward.
How does Ama Care stand out in the market?
The beauty industry is highly competitive, with an array of players vying for the time and attention of consumers. From marketplaces and influencers to cosmetologists and social networks, there are many options for beauty enthusiasts. However, our approach at Ama Care is not to displace others but to bring added value to our users.
As we work towards our larger vision, we have a series of milestones along the way. Currently, our next big focus is to establish ourselves as the best ingredient-checking tool in the market.?
This innovative approach to ingredient checking is just one example of how Ama Care is breaking the mold and delivering a superior experience for beauty enthusiasts everywhere.
How was your journey so far??
In September 2022, we conducted a soft launch to test the performance of our beauty product recognition algorithm. After making necessary adjustments, In December, we launched our demo app worldwide and have acquired since that time more than 6,000 users, with an average organic user acquisition of around 100 users per day.
领英推荐
Have you raised funding?
Our angel round was secured by FIRSTPICK , who not only invested in Ama Care but also welcomed us into the accelerator program. This has been a tremendous asset to our progress. We are also fortunate to have angel investors with backgrounds in industry leaders like Farfetch, Google, and a recent exit to Pinterest, who bring their wealth of ideas and valuable connections to our team.
What are the main challenges you're overcoming now?
When we first set out to launch Ama Care, we were confident that there was already a comprehensive database of beauty products available with accurate descriptions and product information. However, to our surprise, such a database did not exist. We were faced with the challenge of collecting this information ourselves, much like Vivino did with their wine database. This is a time-consuming and complex task, but it allows us to create a truly unique and valuable resource for the beauty community.
What are your plans for this year?
Our focus for 2023 includes the following priorities:
In the beauty industry, the average cost per acquisition (CPI) is typically around $5. We have executed several effective campaigns, including one standout campaign with TikTok influencers, that resulted in a significantly lower CPI. We are now working to consistently maintain this lower-cost structure.
2.? ? ? ? ? ? ? Building an Android version of Ama Care
3.? ? ? ? ? ? ? Implementing monetization strategies.
4.? ? ? ? ? ? ? Securing a successful pre-seed funding round.
So, what makes Ama Care special?
Ama Care aims to bring a holistic approach to beauty, known as excessive and consumerism boosting, by focusing on inner beauty and sustainability. While the market for beauty products for men is growing, the industry still primarily caters to women. Our company, with a female majority, including our tech team, is unique in this regard.
Learn more about Ama Care by downloading their app right away.??
If you want to partner with Ama Care, you can get in touch with the team at [email protected]
To find out more about FIRSTPICK ‘s acceleration program, click here.