Am I doing the right thing?
Wednesday 6/12/19...
Once again, I've started questioning my business model. Not my pricing strategy, that can stay as is for now. But I've always gone back and forth on what type of marketing services I should offer. When I first got serious about wanting to freelance full-time, I decided my focus should be on everything LinkedIn.
I liked the idea of offering a niche service for branding and lead gen purposes, but not the idea that my model was dependent on the state of another (i.e. LinkedIn). Should they go out of business, so would I. Now, that's an extreme because if that were to actually happen, I'd simply pivot to something else. But i'd still be dependent of the whim of their algorithm and many other things that are out of my control.
So that's when I decided to shift to a more strategic position and help with marketing operations and pipeline management. But my problem is everyone else's problem - lead generation. So I get pushed to one side of the pipeline management spectrum. And I'm not interested in just doing lead gen for clients. I mean, It's something I'm struggling to do for myself!
And Ive said it in a previous entry - I whole heartedly believe in inbound, but understand the need for outbound. Especially for a small business within limited resources. The people who could really use my help don't want to commit to $12k per year. And the people who can afford me in their budget want to do the work themselves.
I've had this idea before, but before I got serious about working for myself. I just doing want to jump the gun until I can prove the viability of this new route. So yesterday I submitted 8 or 9 proposals for content marketing jobs. I'll have some conversations to see if it will help in getting more clients. At this stage, it's significantly easier for me to pivot like this. Plus, my favorite part of marketing has always been creating content.
I know, Im indecisive. But that won't matter if it leads to more business!
< Last Post - TODAY - Next Post >
This is an entry from my personal daily journal. I recently left the 9-5 to work for myself - something I've dreamed of for as long as I can remember. It's my hope that these posts inspire anyone looking to do the same or shed some light on what this journey is really like.
- Check out my first post for more: This is for you (but mostly for me)
- Subscribe to get a weekly recap and other awesome content!
Thanks for reading!
- DM