AM Group and Urban to Set New Standards in Luxury Vehicle Modification, Backed by NewPort Capital

Amsterdam, 1st?August 2024

AM Group is excited to announce a strategic partnership with NewPort Capital and Urban Automotive , marking a significant milestone in our journey to become a leading force in the B2B distribution and manufacturing of exclusive aftermarket components for luxury vehicles. This collaboration enhances our position as a premier?global?organization dedicated to the production and distribution of high-end modifications for luxury vehicles.

Strengthening Leadership in Aftermarket and Vehicle Personalization

Under the AM Group umbrella, GP Products, Absolute Motors BV , and Studio Unknown continue to thrive as key players in their respective domains. GP Products stands as a leading aftermarket wholesaler in Europe, while Absolute Motors BV specializes in vehicle personalization, serving a global clientele. Studio Unknown , our data-driven content and lifestyle agency, plays a crucial role in promoting and raising awareness of the products and services offered by AM Group and other third parties.

Partnership with Urban Automotive

As part of this strategic partnership, Urban Automotive has officially joined the AM Group. Based in Milton Keynes (UK), Urban Automotive is a renowned manufacturer of high-quality aftermarket products for luxury vehicle personalization. The company is recognized for its premium aftermarket components, which modify and personalize vehicles from prestigious brands such as Land Rover, Rolls Royce, Bentley, Lamborghini, Mercedes-Benz, and Audi, all within an OEM+ concept. Urban Automotive and AM Group share a longstanding history of successful collaboration, and this new partnership solidifies our bond, combining expertise and resources to strengthen our position in the international market.

SIMON DEARN , CEO of Urban Automotive , remarks, “The strategic partnership between Urban, AM Group, and NewPort Capital represents an exciting new chapter for our company. It will allow us to unlock significant global growth in emerging territories while fast-tracking the expansion of our existing product portfolio with new IP.”

Accelerated Growth Strategy

Patrick Meijer , CEO of AM Group, and Luis Carrera , AM Group Director of M&A and Strategy, have found a strong partner in NewPort Capital to support the continued growth and development of our group.

Patrick explains, “The partnership with?NewPort?marks a bold new chapter for AM Group as we prepare to disrupt the luxury automotive aftermarket industry. Together with?the?Urbanteam, we are poised to accelerate our growth strategy and redefine industry standards.?NewPort’s?entrepreneurial spirit and visionary investment approach are perfectly aligned with our ambitions, bringing invaluable expertise that will empower us to not just execute our vision, but to fundamentally reshape the future of vehicle personalization.”

Luis Carrera adds, “As we integrate our operations and leverage our collective strengths, AM Group will spearhead a transformation that challenges the status quo, driving rapid growth and establishing new benchmarks for excellence in the sector. The synergy between our companies will enable us to accelerate product development, expand into new markets, and deliver innovative solutions that anticipate the evolving needs of our customers.”

Rob Van Der Laan, Managing Partner at NewPort Capital, emphasizes, “We see tremendous opportunities in the rapidly changing automotive distribution landscape and believe AM Group, together with Urban, is exceptionally well-positioned to capture additional value for its B2B customers. Both Luis and Patrick have proven themselves as successful entrepreneurs with a strong track record of building companies internationally. We are eager to shape the future of automotive personalization, strategically collaborating with Patrick, Luis, Simon, and the rest of the management team in executing this agenda.”

A Disruptive Force in the Automotive Industry

AM Group, together with NewPort Capital and Urban Automotive, is poised to redefine the landscape of the luxury automotive aftermarket industry. This powerful alliance is not just about expanding our reach—it's about setting a new standard for innovation, quality, and customer experience in vehicle personalization. By combining our cutting-edge technology, data-driven strategies, and deep industry expertise, we are positioned to disrupt traditional market dynamics and deliver unparalleled value to our B2B customers and end consumers alike.

About AM Group

AM Group is a leading player in the B2B distribution and manufacturing of premium aftermarket vehicle parts designed for modifying and personalizing luxury vehicles. We supply these products through official car dealers and our own distribution channels, playing a crucial role in generating additional revenue streams for car dealers.