AlumGrow Insights Newsletter - September 2022

Welcome to our September issue of AlumGrow Insights

And just like that we are now into September - I hope the month has started well for you!

Presently at AlumGrow we are busy with lots of client project work going on and getting ready to visit Auckland to attend the Educate Plus New Zealand Chapter Conference on 9 September. AlumGrow will be an exhibitor on Booth 4, so if you are attending the conference make sure you come up and say hi to me.

As promised last month, I also have some more exciting news. I am pleased to announce our second new corporate partnership with Alumnly . You will find more details below including information about a special discount offer just for our clients and subscribers.

Remember I'm always here to help and only a quick Zoom away, so feel free to contact me for all your advancement program growth needs.

If you have any feedback or particular topics you would like covered in future issues don't hesitate to contact me via [email protected].

I hope you enjoy this issue of AlumGrow Insights.

Alastair Lee - Director & Founder

AlumGrow article of the month

Alumni Mentoring Programs 101 - Part 2

Do you need help to kick-start an alumni mentoring program at your school, college or university?

In the final of this two-part article series our award-winning Director Alastair Lee, completes his look into how to develop an alumni mentoring program to achieve optimal results. Read the full article here.

Catch-up on some of our previous articles:

Alumni Mentoring Programs 101 - Part 1

Ten powerful ways to achieve more enrolments from your open days

Stewardship: You can never thank your donors enough

DevelopmentPro Growth Framework

Want to turbocharge your advancement program?

Our DevelopmentPro Growth Framework? is our proven growth program for schools, colleges, and universities to generate at least 24% more alumni support, fundraising revenue, and enrolment enquiries.

Want to know how we do it? Learn more today at DevelopmentPro Growth Framework.

A Minute With AlumGrow Episode 11

7 Simple Steps to Master Alumni Planning

In this episode Alastair discusses 7 key questions you need to address when developing your next alumni relations strategic plan.

Missed any past episodes of A Minute With AlumGrow? Then catch up on our YouTube Channel here.

New corporate partnership with Alumnly unveiled

AlumGrow Consultancy has unveiled a new corporate partnership with tech communications company Alumnly.

Alumnly is an Australian owned and designed all-in-one platform to engage your school, college or university alumni community.

Communicate through multiple channels, build a data goldmine, and create philanthropic opportunities with events and fundraisers. You can build a thriving alumni network in hours with Alumnly's streamlined solution.

All clients and subscribers that are referred by AlumGrow Consultancy who sign up for a new Alumnly yearly paid subscription will be entitled to a 10% discount. Learn more here.

Advancement tip of the month

Never send just one fundraising solicitation email

If you’re sending out appeal letters via email, always send at least 3-4 emails to increase your response rates. This means sending your initial email, followed by another email several days later, and then another email or two, each separated by a few days.

Each email should include an ask and each should be focused on the same consistent message. Our research shows that sending out multiple solicitation emails will increase your open rates and your response rates and increase the amount of money you raise by 15-20%.

Advancement resource to check out this month

Building Donor Loyalty: The Fundraiser’s Guide to Increasing Lifetime Value

by Adrian Sargeant & Elaine Jay

This is one of our favourite fundraising reads at AlumGrow. Based on data from more than 20,000 non-profit organisations, this book outlines simple strategies for developing sustainable giving programs and increasing donor retention.

Buy our eToolkit bundle and save 60%

Sale Price $119 AUD inc. GST (RRP $299)

Turbocharge your advancement program with these must-have eToolkits designed especially for the education advancement professional. In this amazing eToolkit bundle you get our:

1. Alumni Engagement Pulse Check
2. Fundraising Program Pulse Check
3. Enrolment Marketing Pulse Check
4. Ultimate Education Marketing Audit
5. Social Media Content Planning: The Ultimate Guide plus
6. How to conduct a communications audit in 12 easy steps

Offer ends 30 September 2022. Visit alumgrow.com.au/shop.

Upcoming events

Educate Plus New Zealand Chapter Conference 2022

AlumGrow will be an exhibitor at this conference in Auckland during September. If you are attending take the time to visit us on Booth 4 and find out more about our range of specialist advancement consultancy services and programs.

Event details:

• Date: 09/09/2022
• Time: 07.30 am - 6.00 pm
• Location: Sir Owen G Glenn Building, University of Auckland

For more information visit NZ Chapter Conference 2022.

Industry stats that matter - how do you compare?

Why Facebook is an important engagement channel in education

• With 2.91 billion users Facebook is the world's largest social media platform
• 56% of Facebook users are male
• The largest demographic group of users is between the ages of 25 and 35
• On average, users spend 34 minutes on Facebook every day
• A Facebook user clicks on 12 ads on average every month
• The average nonprofit posts 9.2 times per week

Source: www.omnicoreagency.com.

Let's talk about your advancement goals today

Discovery calls are a great way to have your questions answered about working with an advancement consultant. These calls are also an opportunity for us to talk about your goals and the key areas you would like assistance with. Book a free discovery call with us here.

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