AlumGrow Consultancy Insights - November 2024
Alastair Lee
Advancement Consulting Specialist ?Alumni Engagement Growth Strategies ?Fundraising Campaign Planning and Strategies ?Market Research ?Enrolment Growth Strategies ?Mentoring & Coaching ?Masterclasses & Short Courses
Welcome to this month’s Insights! I hope things aren’t too hectic in the office as we all gear up for the end of the year.
In case you hadn't already noticed, I love statistics, and I recently came across a surprising one - especially given we’re in the digital age: 93% of potential students decide whether to apply based on their first impression during an open day or campus tour. It’s a powerful reminder of how critical those first face-to-face moments are not just for students but for donors and alumni too.
This month’s Insights issue shares tips for making those connections count, from impactful donor meetings to strategies that shape meaningful student journeys.
Plus, our latest courses and toolkits are here to help you make 2025 your best year yet!
Remember, if you need assistance with your advancement program, I'm only a quick Zoom call away.
Alastair Lee - Director, AlumGrow Consultancy
Fun Marketing Fact
Did you know that 93% of potential students decide whether to apply to a school based on their first impression during an open day or campus visit?
Source: National Research Centre for College & University Admissions.
Featured Article
Breaking the Ice: First Donor Meeting Tips
Building strong relationships with donors begins with that very first conversation. In our latest article, Alastair shares practical strategies to leave a lasting impression and lay the groundwork for a successful partnership that can drive meaningful impact.
Dive into the full article here to start transforming your donor meetings!
Catch Up On Other Recent Articles:
For more advancement insights visit our AlumGrow Insights Library .
Kickstart 2025 with AlumGrow’s New Courses & Toolkits!
Ready to elevate your advancement strategies? AlumGrow Advancement Academy has just released a new line up of online courses and digital toolkits designed to help you get the jump on your professional development for 2025! From crafting standout marketing messages to setting strategic fundraising goals, these resources offer practical, hands-on insights for advancement professionals.
New Courses:
New Toolkits:
Exclusive Offer: Get 20% off these new releases for a limited time with code ALUMGROW20! Dive in now and make 2025 your best year yet. Explore our range now.
Impact Tip 1
Creating a Memorable Student Prospect Journey
A great student experience is essential, from first impressions to ongoing support. To achieve this, focus on key areas that create a lasting, positive impression:
Need help with your marketing strategy? Schedule a chat today and take the first step toward success.
Boost Your Community Engagement Strategies With Our New Customer Journey Mapping Guide!
Our Customer Journey Mapping Guide provides you with the critical tools and step-by-step guidance to expertly map stakeholder experiences and tailor your engagement strategies for prospective students, alumni and donors. Purchase your copy here .
Impact Tip 2
Time to Plan for the Year Ahead with Past Insights – Your Strategy Starts With Data
It’s that time of year again, advancement office planning season! Now is the perfect moment to reflect on what worked, learn from what didn’t, and set your strategy for the year ahead. Having a plan in place ensures you’re not just reacting but following a clear path toward success - whether it is marketing, alumni relations or fundraising.
You don’t need a crystal ball - just good data and insights.
Did You Know?
Our ground-breaking DevelopmentPro Fundraising Growth Framework? is a comprehensive growth program crafted to turbocharge your fundraising success! With 42 subject areas, over 6.5 hours of video content, monthly online mentoring, and on-call email support, our framework empowers advancement professionals at any level—whether in schools, colleges, TAFEs, or universities—to drive lasting alumni engagement and boost participation rates. Learn More Here .
Need Assistance With Your Advancement Program?
AlumGrow delivers tailored solutions for education institutions and non-profits, turning your vision into sustainable growth. Ready to take the next step? Book an online catch up with Alastair here .
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