Altenar offers full solution for Africa
Altenar heads to Cape Town on March 10-12 when the iGaming industry in the region comes together for SiGMA Africa.
Recently acquiring a National Manufacturer licence from the Western Cape Gambling and Racing Board means Altenar is better positioned than ever to work with operators in South Africa and the wider African market.
If you are thinking of launching a sports betting brand in Africa or considering a change in provider, here are some of the ways in which Altenar can put you on track for success.
Premium Data Providers
Altenar integrates feeds from official data-rights holders to ensure the speed and accuracy of the data which powers our products, while partnering with numerous providers ensures there is no reliance on a single feed and alleviates the risk of downtimes.
The technology infrastructure ensures odds and statistics are delivered swiftly while the use of premium feeds ensures an extensive range of markets can be offered.?
Must-have Marketing Tools
Altenar's marketing tools help brands grow by offering personalised promotions, data-driven insights, multichannel marketing, and affiliate programs. With real-time engagement, localised adaptation and seamless integrations, brands can attract, retain and expand their customer base in a competitive market
Strong Sports Offering
Altenar has all the core sports for an African audience covered, including a standalone racing lobby and a wide range of markets for cricket and rugby, but it is football betting that dominates here.
Driven by a huge fan base and mobile access, betting on both domestic football and leagues around the world is very popular. Key bonuses for growth include welcome bonuses, free bets, accumulators, cashback and referrals, which all boost engagement and retention.
Expert 24/7 Support
Altenar’s account management team helps operators execute a successful strategy by providing:
Mobile App
Offering a mobile app is crucial as smartphone usage rises, especially in a mobile-first market such as Africa. A dedicated app enhances user experience with faster load times, push notifications and seamless betting, leading to higher engagement and retention. It also enables secure payments, live betting, and personalised promotions, giving operators a competitive edge.
Sales Manager Vagelis Bairlis, who is part of the Altenar team heading to Cape Town, said: “Altenar continues to expand across Africa, offering tailored sportsbook and gaming solutions that cater to the region’s unique market needs. Our technology ensures seamless integration, localised content, and superior risk management and support, catering to both established and emerging operators. With mobile-first and retail-ready solutions, Altenar helps businesses maximise their potential in this fast-growing industry.
“At SIGMA Africa, visitors can explore our latest innovations and discuss customised strategies to enhance their sportsbook operations. Our sales and account management reps will be on hand to showcase how Altenar’s cutting-edge technology can drive growth and profitability. Visit our booth to discover the future of sports betting in Africa.’’
To learn more about how we can help you execute your strategy in Africa, book a meeting with the team at SiGMA Africa or head to the Altenar stand.