... and also what you should NOT do...
Josefine Wanner
Teaching Established Coaches LinkedIn Strategy that WORKS | Stand-Out To Sell | Designed To Sell | Former UBS & Big4 turned Entrepreneur
Hi,?
The past week I received several cold selling emails, and Direct Messages - and usually I just ignore them.?
But there was one that stood out to me.?
Sophie wanted to help me drive more traffic to my website.?
Which can make sense - depending on what your current strategy is.
So, I headed over to check out her homepage, and here’s what I noted:?
? It wasn’t Sophie’s company.?
Or, at least I don't think it was, because nowhere could you read WHO the people were behind that service, or why they had started the company. There wasn’t even an “about” page.
? They say they have helped over 7’000 companies to rate higher on Google, and they even mentioned their case studies.
Case studies that they have put together themselves!?
No faces, or interviews or even links to the company pages they say they have helped.?
? I then headed over and checked out Sophie's LinkedIn profile, and here’s what I discovered…?
I replied to her email saying that I’m not interested - and also provided my unsolicited feedback (I know, I know - being a bit of a pain here…). And here’s the reply that I got back.?
? SILENCE…?
Nothing! Nix. Null. Nada.?
SO, if ANYONE replies back to you on an email, or a comment, or a DM - make sure you reply to it!?
I might not ever become a client of Sophie's, but I also wouldn't recommend anyone to buy from them - UNLESS she had replied and had started to build trust in their abilities.
You definitely don't have to reply to cold pitches - BUT whenever YOU send an email or a DM, and the person replies to it - make sure you reply back to them?(ups. just realized I have several unanswered DMs… - need to head straight over to my Inbox and reply to them…).?
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Anyways, to sum this up a bit.?
Be certain that people will Google you.
By?making sure you have the following 5 things sorted, you will increase your success rate of showing your prospects and potential clients that they CAN TRUST YOU to help them solve their problem
1) Have a?consistent look and feel?across ALL your Social Media Platforms
2)?About pages?- should be up to date, and?in my view?include something personal about YOU - the person who’s behind that profile, and why you’re doing what you’re doing.?
A caveat here - some Gurus say that you should ONLY focus on your prospect and client. I personally find that pretty ignorant and annoying, as I as a potential client will want to know WHO the person is that might be able to help me.?But YOU do YOU. We tend to sell, as we want to buy.
3) It’s not ONLY about your own posts -?it’s also about other people’s posts.?
By commenting and liking you will not only help the creator spread their words, BUT you’ll also increase the probability of other people noticing YOU and wanting to connect with and learn more from you.
4)?Social Proof?is super important - that can be written or video testimonials, and LinkedIn recommendations. Don’t keep them to yourself, and make sure you share them regularly!
5)?Talk to people in the Emails and DMs?- if they reply to you, make sure you reply back to them.?
Think of it as a Cocktail Party. You wouldn’t ignore anyone that’s coming up to you introducing themselves and asking about you.?
There are ALWAYS exceptions to the rules. If anyone is being weird, or sleazy - you have my permission to ignore them.?
Let me know how it goes!?
// Josefine
P.S. Tomorrow Tuesday - you have the opportunity to ask me ANYTHING you want.?
I will be my own guest at Josefine Meets… and I planned to?share my sales process?(CONNECT - CONSULT - CONVERT); what it means and how it works, so that you don’t need to reinvent the wheel and can implement a similar process yourself.?
Join me LIVE at 17:00 CET / 4PM UK / 11AM EST on either?LinkedIn, my?Youtube Channel?OR in?the Community
Helping Solopreneurs "Bolt On" an extra 5-figures a month in predictable revenue with my unique email marketing strategies?? ?? Precision Email Marketing Strategist and Copywriter-- Former Mechanic
1 年Awesome share. Cold outreach is not fun and it scares most people in their tracks ... so it comes out in their messaging. Also doesn't help when they send a template that they send to everyone else and don't follow up.
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1 年I need to see that there is an interested person on the other side and not just a company. But that also depend on what I’m buying for. Let’s say that I want a note pad. In that case I wouldn’t care so much about the company but more about the product and frankly, the price. But when it comes to services I need to know the person I will be working with. Even the best companies has the worst employees sometimes. ?????
Helping High Performing Women Age 40+ Lose Weight | Navigate Your Shifts with Ease & Grace | Perimenopause & Menopause Relief | Feel Confident & Energized at Work | DM ME for FREE Consultation |
1 年Great stuff here! I agree about the personal info. I think the days of an About Section written in the 3rd person full of jargon should be over. Who are you? What do you stand for? Would I enjoy working with you? Do I think you would get me? Who else have you served? All questions that are in my head as I look at a profile and what I try to provide for others who want to work with me.
Building ? performance teams that deliver true digital transformation. Formerly with Novartis, Wipro, TCS and start-ups.
1 年You even took the time to respond and they failed to follow up! Wow... those things still surprise me...
Content | Brand | Author of ‘Thinkbait’ | Founder of Vampire Digital & Thinkbait?? | 1st book coming soon
1 年Sounds like you did your research well, instead of impulse buying. When it comes to people offering services, your potential buyers will likely look at a number of things to bridge that trust gap: - your offer - your pricing - your website - your social presence - testimonials and rating - signs for other social proof And even then, they're unlikely to buy the first time they come across you - even if they need you there and then. Which is why it's a good idea to keep building brand awareness, so when the time is right for potential buyers, they already know, like, and trust you.