Also available in white

Also available in white

I have a soft spot for very niche genres of humour.

When I worked at BBC Comedy, I came across a guy who would write funny graffiti in hidden places in hotel rooms.

Like the backs of mirrors or inside the lid of the toilet cistern.

One example: "This hotel wasn’t half bad. It was all the way bad."

Amusingly named WiFi networks is another very niche genre.

When I travelled regularly on the London Overground, a new wireless network would appear (and disappear) every few seconds.

My favourite name was "MI5 Surveillance Van 3". (I hope that was a joke.) "Pretty fly for a wifi" is good too.

And the noble art of scrawling sarcastic messages on dirty vehicles has been around for decades.

I’ve lost count of the number of times I’ve seen “Also available in white” smeared into the grime of an grubby white van.

As usual, you’re probably wondering how I’m going to connect all this with courses. Well it’s pretty simple.

“Also available in digital.”

Creating a course gives you another way to package what you already do.

And when your service is?also available in digital, you can reach more people, in more places, in less time.

And that’s no joke. :-)

See you soon,

Glen


Curious about course creation? Subscribe to?The Art of Course Creation?or join my fun, fast-paced (and free!) class, the?Online Course Sprint.

Larry G. Maguire

Work & Business Psychologist specialising in the performance & wellbeing of people at work

1 年

So prove the concept in the real world first then? I found over the years that best business I landed was through real people that knew me and referred me. So I suppose my question is, does digital only work... for small businesses and solo practicioners?

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