The (Almost) Definitive List of 100 AI Powered Tools for Marketing & Tech - Daily Dose of Digital - 31/01/23

With everything at Sagittarius being super client-focused right now (as it always is, but with hyper new-year focus as new strategies are defined), I hope you can appreciate the slight delay in delivering your Dose of Digital through this newsletter! (Apologies to my loyal newsletter subscribers ??).

Unless you've been living under a rock, you'll have no doubt seen the unparalleled amount of hype surrounding the application of Artificial Intelligence (AI) in the tech and marketing space in recent months. In fact, if we look at Google Trends alone (usually a fairly good indicator of trending topics), the chart has some definitive spikes across keywords like ‘AI’, ‘Artificial Intelligence’, ‘Dall e’, ‘MidJourney’ and the biggest noisemaker, ‘Chat GPT’.?

In amongst the noise around AI, a huge volume of marketing and tech platforms have sprung up performing a range of functions. So, with this in mind, I've collated a list of 100 (yes, one hundred) of these tools which marketers, creators and digital specialists may come in touch with which feature AI functionality.

I am not going to share the entire list here because, well, it would be duplicate content as the full list of 100 ai tools for marketing & tech is on the Sagittarius site here. But, I'll give you a little teaser...

10 AI tools for DXP, Personalisation & Optimisation:

1. Sitecore?– A digital experience platform (DXP) that uses AI in several ways to enhance the customer experience including Personalisation, predictive analytics, optimisation and automation. https://sagittarius.agency/engineering/sitecore/??
2. Adobe Experience Cloud?– A suite of marketing and analytics tools that use AI to optimise customer experience and personalise content.?https://www.adobe.com/experience-cloud?
3. Optimizely?– A platform for website optimization that uses AI to personalise and optimise customer experiences.?https://ultimedia.agency/optimizely/?
4. Persado?– A platform that uses AI to generate personalised marketing messages and optimise their performance. https://www.persado.com/
5. Salesforce Einstein?– A suite of AI-powered marketing and sales tools provided by Salesforce. It includes features such as personalised email recommendations and lead scoring. https://www.salesforce.com/products/einstein/overview/

There are another 5 from this list in the full article.

10 AI tools for Content, Creative & Social Media:

1. Sitecore?– Sitecore uses AI in several ways to enhance the content creation and delivery process:

• Content personalisation: Sitecore uses AI to deliver personalised content to individual visitors based on their behaviour, demographics, and interests. This allows for creating a more relevant and engaging experience for each visitor.
• Content generation: Sitecore uses AI to generate new content based on existing data and information. This allows for automating the content creation process and scaling it.
• Content optimisation: Sitecore uses AI to optimise content by analysing data such as engagement rates, conversion rates, and bounce rates. It can then make recommendations for improving the content based on this analysis.
• Predictive analytics: Sitecore uses AI to predict the performance of different types of content and make recommendations on which content will perform best.
• Language detection: Sitecore uses AI to detect the language of the visitor and deliver content in that language.

By using AI, Sitecore can provide a more personalised and optimised experience for each visitor, which can improve engagement and conversion rates. Additionally, by automating and scaling the content creation process, Sitecore can help businesses create more content faster and with more efficiency.?https://sagittarius.agency/engineering/sitecore/?

2. Canva?– A platform that uses AI to design and create social media graphics and videos. https://www.canva.com/

3. Quill Engage?– A platform that uses AI to generate written and visual content for social media. https://www.quillengage.com/

4. Adobe Premiere Rush?– A platform that uses AI to edit and create videos for social media. https://www.adobe.com/products/premiere-rush.html

5. Wochit?– A platform that uses AI to create videos for social media. https://wochit.com/

There are another 5 within this list also over on the full list of 100 AI tools here.

So, this is just a teaser of the full list, which also features tools utilising AI in SEO, email marketing, PPC, chat / chatbots, social listening, brand sentiment, user behaviour analytics and more... Hopefully you'll find this useful, even if only to demonstrate the huge volume of tools out there starting to use artificial intelligence and machine learning to make advancements (beyond the much talked-about ChatGPT and MidJourney).

Check out the full article here.

Did I miss any? (I have absolutely no doubt I did) - drop some of your favourites in the comments and share this with friends, colleagues and fellow AI nerds.