Allow Me To Introduce My… Newsletter

I miss writing.

Yes, in the day and age where you can craft a thousand-word newsletter in 5 clicks and 5 seconds, I am the guy who turns the other way and chooses to pursue the “old school” avenue. This is not a knock on AI by any means, and in fact, I will be talking about the advantages of AI a whole lot more in the weeks ahead. I am extremely pro-AI and our team at POWER looks to take advantage of the capabilities and efficiencies as often as it makes sense throughout our operations. Instead, the genesis of this newsletter revolves around scratching my writing itch while being able to productively work towards a personal 2025 goal of mine - which is substantially improving my LinkedIn presence.?

My vision for this newsletter is to really emulate my personal style for conducting business and the way I lead day-to-day efforts at POWER.

?My content will be:

• Concise
• Transparent?
• Positive

Every Monday morning this newsletter will highlight 3 key takeaways, opinions, trends, etc. that really stuck with me and I felt could provide value to my peers, and really just business owners at-large, to absorb nuggets of knowledge from.?

These 3 key content subjects could include:

• Data-driven recommendations from actual campaigns we are deploying on behalf of our clients. (Without releasing any of their privileged information of course.)
• My personal opinions on emerging trends across the marketing landscape.?
• Tips and tricks from my own experiences, as well as insights from daily conversations with the clients we serve, that can be applied to businesses of all shapes and sizes.?

So with all that being said, let’s embark on this newfound effort together, providing real and raw opinions and insights every Monday morning moving forward. Subscribe to this newsletter, and never hold back from providing me with any feedback you see fit along the way. In the spirit of full transparency and priding myself in providing information that can be valuable to the masses, I’d welcome any and all opinions.?

So without further adieu… I welcome you to Colton Hower’s 3 POWER Plays of the Week.