Alliance Fran?aise and Van Cleef & Arpels collaboration for Francophonie in Saudi Arabia

In recent years, we have seen a growing trend in partnership between NGOs and luxury brands. Such collaborations have created a new era of corporate social responsability, where brands use their influence to support causes that align with their values. Alliance fran?aise d'Arabie saoudite , a non profit organization dedicated to promoting French language and culture, has partnered with the renowed luxury brand Van Cleef & Arpels to offer French visits of their Time, Nature and Love exhibition in #Riyadh, Saudi Arabia during the #Francophonie Festival.

By providing guided tours in French, this collaboration intends to promote multilingualism and cross-cultural interactions in addition to showcasing the brand's magnificent jewelry pieces to the public.

The “Van Cleef & Arpels: Time, Nature, Love” unique exhibition is a presentation of the High Jewelry Maison’s universe displayed in an immersive setting at the National Museum of Saudi Arabia in Riyadh. With more than 280 pieces, the show centers on three ideas that have been important to the Maison since its founding in 1906: time, nature, and love.?

With five locations throughout the Kingdom and online offers, Alliance Fran?aise offers classes in both French and Arabic, cultural events in collaboration with the French Embassy, and resources for kids, students, and professionals with the goal of bridging the gap between the francophone and Arabic-speaking communities in the country.?

Through this collaboration between Alliance Fran?aise Saudi Arabia and Van Cleef & Arpels , visitors in Riyadh were able to appreciate the elegance and heritage of French jewelry while beeing guided and conversing in the language.?

Visits were organized for school students, teachers, Saudi universities French students, Alliance Francaise's learners, francophone communities, Campus France alumnis and francophone associations members.

In today's globalized world, this new partnership between Alliance Fran?aise Saudi Arabia and Van Cleef & Arpels celebrates #Francophonie and #multilingualism by showcasing the strength of teamwork and the value of linguistic and cultural exchanges. It offered visitors a singular opportunity to engage with both French language and culture and to appreciate the beauty and craftsmanship of these exquisite and timeless jewelry pieces.?