All your Amazon Ad news in one place!

I have no doubt in my mind that change is in the air. If you read the Time article with Andy Jassy you can see a stark difference in the way he answers questions from his predecessor. Vanessa Hung points out in her post - Amazon is getting better and better at sharing data about the marketplace and consumer behavior with sellers and service providers. Heck, Andy even took time to acknowledge an employees post! Which is a great story if you want to read something uplifting.

A shout out to the best April Fool's Day Prank. Did you see one that you liked? Maybe I missed it, share in the comments below.

Amazon launching an Instacart-like offering? Melissa Burdick was able to find, order and delivery dog food from a local merchant on Amazon. Have you seen this in your neighborhood?

Has your conversion rate dropped? This is a hot topic being discussed across LinkedIn and other social platform. First, have no fear, it didn't drop but the way its calculated did change. You have a choice of any one of these conversations on the topic. 1 2 3. Or read Amazon's official response.

Search Query Performance - The other hot topic is the new search query reports 1 2 3 4 5 6 7 8 . These are just a few of the many tips on how to use this data. The Search Query Performance tool for Brand Registered Sellers. This Search Analytics Dashboard provides:

???Visibility into your search term performance based on shopper search behavior

??? Understand the frequency of impressions that customers would have for a particular set of search terms, the number of other brands that showed up with that same search term, the clicks that you got, and then that goes down into the number of brands that also received clicks.

???? For the selected timeframe, it shows metrics of the top terms of your catalog or ASIN (e.g., search displays, clicks, adds to the shopping cart, and purchases).

????Sellers can use this data to optimize their listings and golden data for PPC optimization.

The latest Amazon's Seller Partner API updates has me salivating too. ????. These updates are so important to partners that I had to post this twice. Advertising partners can now apply to use the Brand Analytics role to access new SP-API reports for vendor retail analytics and 3P seller business reports.

Are you harvesting conversions not only in the same ad type but across different ad types? Liran Hirschkorn shares some common mistakes that advertisers make.

So which ad type performs best??Joe Shelerud analyzed over 2.7 billion ad impressions during the first quarter of 2022 and broke the data apart based on ad type.?Some of the numbers may surprise you

Are you a fan of G2 pens? Me too. Well, this falls on the lighter side of the news but it still caught my attention. It seems like a simple questions/debate but as marketers its a bigger question of branding. What's your take?

This newsletter is an "unofficial" collection of things I have found on LinkedIn. None of the posts represent a position of my employer. These are articles that I find interesting and want to share. If you have a post that you would like me to share, tag me in the post or use the hashtag #amazonseller or #amazonads, and I will take a look.